Associate Director, Analytics Platforms & Data Engineering

Novartis Ireland; Dublin; On-site; EUR 110,000 - 160,000; Full time

Job summary

Novartis Ireland seeks a senior Web Analytics expert to lead GA4, GBQ, and GCP integrations, designing scalable data pipelines and governance frameworks across data platforms. You will translate business goals into robust analytics architectures and drive advanced reporting and insights.

You will engage with business teams to demonstrate measurable outcomes, oversee analytics implementations, and guide tagging and data layer strategies for reliable data activation and ROI.

Qualifications

• Experience in web analytics and cloud-based data integration.
• Deep expertise in GA4, GBQ, and GCP with proven integrations.
• Strong background in data architecture, data modeling, and warehousing concepts.
• Hands-on experience with analytics implementations; GTM and data layer design desirable but secondary.

Responsibilities

• Serve as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.
• Own the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.
• Design and implement scalable data pipelines and automated workflows for analytics data collection and reporting.
• Partner with analytics, marketing, and engineering teams to enable advanced reporting, predictive modeling, and activation through GA4–GBQ–GCP integrations including other enterprise data cloud and data lakes.
• Lead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.
• Highlight the business impact of analytics initiatives through storytelling, measurable KPIs, and case studies.
• Influence stakeholders by demonstrating how GA4–GBQ–GCP integrations drive efficiency, better decision-making, and ROI.
• Oversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce.
• Ensure seamless data flow from GA4 into GBQ for advanced analytics and reporting use cases.
• Provide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).
• Guide and review data layer designs to ensure completeness and scalability.
• Provide oversight for GTM and other tagging systems where required, while focusing on integration with analytics and cloud platforms.
• Define data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets.
• Support teams in building advanced dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.

Skills

Agility

Cross-Functional Collaboration

Customer Engagement

Customer Experience

Customer Insights

Data Analytics

Data Strategy

Digital Marketing

Marketing Strategy

Media Campaigns

Product Marketing

Stakeholder Engagement

Stakeholder Management

Waterfall Model

Education

Degree qualified in a relevant business or Technical area

Job description

Novartis Ireland seeks a senior Web Analytics expert to lead GA4, GBQ, and GCP integrations, designing scalable data pipelines and governance frameworks across data platforms. You will translate business goals into robust analytics architectures and drive advanced reporting and insights.

You will engage with business teams to demonstrate measurable outcomes, oversee analytics implementations, and guide tagging and data layer strategies for reliable data activation and ROI.