Mobile Propositions GTM Strategist

Vodafone; Dublin; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Competitive Salary

Flexible working (times and location)

Generous Pension contributions

Phone bill coverage and discounts

Vodafone University and training

Family and Friends discounts

Wellness and gym access

Job summary

Vodafone is seeking a VBU Mobile Proposition & GTM Executive to lead proposition development and GTM execution for new customer offers. You will partner with commercial, delivery and technology teams to shape monthly, quarterly and annual plans and bring compelling propositions to market.

You will champion the customer, using insights to build offers that drive acquisition and retention, while aligning with pricing and messaging strategies across channels.

Qualifications

• Minimum 5 years marketing experience with a focus on proposition ideation, design & development.
• Ability to work in fast changing marketing environments and understand customer needs.
• Experience working cross-functionally and delivering on time under pressure.
• Excellent communications and presentation skills.

Responsibilities

• Delivering impactful GTM executions driven by market intelligence and insights.
• Execute acquisition and retention through compelling customer offers.
• Design and implement GTM plans across multiple sales and marketing channels.
• Lead monthly insight panels with Channels to enhance propositions.
• Support pricing strategies, promotional campaigns and campaigns across CVM.
• Collaborate with Product Owner to shape short- and medium-term strategy for VBU Mobile.

Skills

Marketing experience

Proposition ideation

GTM planning

Cross-functional collaboration

Communication skills

Education

Degree level education

Job description

Vodafone is seeking a VBU Mobile Proposition & GTM Executive to lead proposition development and GTM execution for new customer offers. You will partner with commercial, delivery and technology teams to shape monthly, quarterly and annual plans and bring compelling propositions to market.

You will champion the customer, using insights to build offers that drive acquisition and retention, while aligning with pricing and messaging strategies across channels.