Marketing Manager - FTC (12 Months) - Trinity Motors Wicklow

Volkswagen Group Ireland; Dublin; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Trinity Motor Group is seeking an experienced Marketing Manager to lead our marketing activity across brands from Wicklow Town, on a 12-month fixed-term maternity cover.

You will develop integrated campaigns across digital, social, CRM and traditional channels, manage external agencies and budgets, and drive brand awareness and customer engagement for our dealerships, with bi-weekly travel to Wexford.

Qualifikationen

• 3+ years’ experience in a marketing management or senior marketing role.
• Strong digital marketing and social media experience.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities.
• Experience managing external agencies and suppliers.
• Commercial awareness and understanding of marketing returns.
• Experience working with budgets and analysing campaign performance.

Aufgaben

• Developing and implementing annual and campaign-specific marketing plans aligned with business objectives.
• Managing the Trinity Motor Group brand and ensuring consistent brand standards across communications and dealerships.
• Planning and delivering integrated campaigns across digital, social media, email, website, print, outdoor and other channels.
• Managing the Group’s social media presence, content strategy and digital communications.
• Working with dealership teams to support local marketing initiatives and maximise opportunities.
• Managing relationships with external agencies, suppliers and media partners.
• Monitoring marketing budgets and ROI, and producing regular reports.

Kenntnisse

Marketing management

Digital marketing

Social media

Communication skills

Project management

Agency management

Budgeting

Campaign analysis

Jobbeschreibung

Marketing Manager - FTC (12 Months) - Trinity Motors Wicklow

Dublin, Ireland

There has never been a more exciting time to join the world of mobility! The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy “NEW AUTO – Mobility for Generations to Come”, the Volkswagen Group is a significant driver of this transformation.
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%.

Trinity Motor Group

12-Month Fixed-Term Contract | For Maternity Cover

Trinity Motor Group is looking for an experienced and enthusiastic Marketing Manager to join our team on a 12-month fixed-term contract, covering maternity leave.

This is an exciting opportunity for a commercially minded marketing professional to take ownership of the Group’s marketing activity, build brand awareness, support our dealerships and drive customer engagement across our business.

As Marketing Manager, you will play a key role in developing and delivering integrated marketing campaigns across digital, social, CRM, events, partnerships and traditional channels. You will work closely with our senior management team, dealership teams and external agencies to ensure our marketing activity supports both brand and commercial objectives.

The Role

The Marketing Manager will be responsible for the planning, delivery and performance of Trinity Motor Group’s marketing strategy and activity.

Key responsibilities will include:

• Developing and implementing annual and campaign-specific marketing plans aligned with business objectives.
• Managing the Trinity Motor Group brand and ensuring consistent brand standards across all communications and dealerships.
• Planning and delivering integrated campaigns across digital, social media, email, website, print, outdoor and other relevant channels.
• Managing the Group’s social media presence, content strategy and digital communications.
• Working closely with dealership teams to support local marketing initiatives and maximise opportunities.
• Managing relationships with external agencies, suppliers, Car Brands, media partners and other marketing stakeholders.
• Managing marketing budgets and monitoring campaign spend and return on investment.
• Using customer and campaign data to identify opportunities and measure marketing performance.
• Overseeing website content, digital activity, SEO/SEM and online customer journeys.
• Supporting CRM and customer retention initiatives.
• Planning and coordinating events, launches, sponsorships and other promotional activities.
• Creating compelling marketing content and ensuring communications are engaging, relevant and on brand.
• Monitoring market trends, competitor activity and developments within the automotive sector.
• Providing regular marketing reports and recommendations to senior management.
• Ensuring all marketing activity complies with relevant advertising, data protection and industry requirements.

About You

We are looking for a confident, creative and commercially focused marketing professional who can hit the ground running and make an immediate impact.

You will ideally have:

• 3+ years’ experience in a marketing management or senior marketing role.
• A proven track record of developing and delivering successful marketing campaigns.
• Strong digital marketing and social media experience.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities, with excellent attention to detail.
• Experience managing external agencies and suppliers.
• Commercial awareness and an understanding of how marketing activity translates into business results.
• Experience working with budgets and analysing campaign performance.
• A proactive, hands-on approach and the ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal skills and the ability to build effective relationships across all levels of an organisation.

Experience within the automotive, retail or motor industry would be an advantage, but is not essential.

Why Join Trinity Motor Group?

This is a fantastic opportunity to join an established and growing motor group and take a leading role in its marketing activity during an exciting period for the business.

You will have the opportunity to work across multiple brands, teams and marketing channels, with a high level of responsibility and the chance to make a tangible commercial impact.

Contract

Position: Marketing Manager
Contract: 12-Month Fixed-Term Contract – Maternity Cover
Location: Wicklow Town based with some travel to our Wexford dealerships bi-weekly and for events.
Start Date: Within one Month.