Marketing Executive

The People Group; Dublin; On-site; EUR 32,000 - 52,000; Full time

Job summary

The People Group in Rathcoole, Dublin is seeking a creative Marketing Executive to join a hands-on team. You will cover digital marketing, content creation, e-commerce and product marketing, working closely with the Sales team to turn insights into campaigns that drive growth.

You’ll use AI and emerging tools to improve content, analytics and marketing workflows, manage website content and campaigns, and support product launches across channels.

Qualifications

• Degree in Marketing, Digital Marketing, Communications or a related field.
• Strong copywriting and content creation skills.
• Good understanding of digital marketing, social media, email marketing and SEO.
• Experience working with websites, CMS or ecommerce platforms.
• Familiarity with analytics and digital marketing tools.
• Experience with Adobe Creative Suite & Canva.
• Strong organisation, attention to detail and analytical skills.
• Commercial mindset with an interest in using marketing to drive customer engagement and sales.
• Interest in AI and new marketing technologies.
• A proactive attitude and willingness to learn.

Responsibilities

• Create content for email, social media, website, brochures, presentations and sales materials.
• Manage website content, product listings, promotions and e-commerce updates.
• Plan and manage social media content and campaigns.
• Support new product launches and promotional campaigns.
• Work with the Sales team on key account marketing and customer opportunities.
• Use sales and marketing data to identify opportunities and recommend actions.
• Monitor website and campaign performance using tools such as Google Analytics, SEMrush and Hotjar.
• Support SEO, website improvements and online conversion.
• Create and coordinate product photography, graphics and video content.
• Use AI tools to support content, research, reporting and marketing workflows.

Skills

Copywriting

Digital marketing

Content creation

Social media

Email marketing

SEO

Analytics

CMS platforms

Adobe Creative Suite

Canva

AI tools

Education

Degree in Marketing or related field

Tools

Google Analytics

SEMrush

Hotjar

Adobe Creative Suite

Canva

CMS platforms

Job description

We are looking for a creative and commercially minded Marketing Executive to join a hands on marketing team in Rathcoole, Dublin.

This is a hands-on role covering digital marketing, content creation, e-commerce, social media and product marketing. You will help manage our digital presence, create engaging marketing campaigns, support new product launches and work closely with our Sales team to turn customer and sales insights into marketing activity that drives growth. You will also have the opportunity to use AI and emerging marketing tools to improve content creation, analysis and marketing efficiency.

What You’ll Do

• Create content for email, social media, website, brochures, presentations and sales materials.
• Manage website content, product listings, promotions and e-commerce updates.
• Plan and manage social media content and campaigns.
• Support new product launches and promotional campaigns.
• Work with the Sales team on key account marketing and customer opportunities.
• Use sales and marketing data to identify opportunities and recommend actions.
• Monitor website and campaign performance using tools such as Google Analytics, SEMrush and Hotjar.
• Support SEO, website improvements and online conversion.
• Create and coordinate product photography, graphics and video content.
• Use AI tools to support content, research, reporting and marketing workflows.

What We’re Looking For

• Degree in Marketing, Digital Marketing, Communications or a related field.
• Strong copywriting and content creation skills.
• Good understanding of digital marketing, social media, email marketing and SEO.
• Experience working with websites, CMS or ecommerce platforms.
• Familiarity with analytics and digital marketing tools.
• Experience with Adobe Creative Suite & Canva.
• Strong organisation, attention to detail and analytical skills.
• Commercial mindset with an interest in using marketing to drive customer engagement and sales.
• Interest in AI and new marketing technologies.
• A proactive attitude and willingness to learn.

Why Join Us?

This is a varied role with the opportunity to work across the full marketing mix and take ownership of your projects.

You’ll gain experience across digital marketing, ecommerce, content, social media, product launches, analytics and AI, while working closely with both Marketing and Sales.

Location: Rathcoole, Dublin | Onsite

Job Ref: 9601PL