Marketing & Communications Manager

Glennon Brothers; Fermoy; On-site; EUR 60,000 - 95,000; Full time

Job summary

Glennon Brothers is seeking a Marketing & Communications Manager to develop and deliver an integrated strategy that supports commercial objectives, employer brand, reputation and growth across Ireland and the UK. You will lead external marketing activity and internal communications, aligning messaging across group brands and stakeholder groups.

You will collaborate with senior leaders, Sales, Operations and HR to strengthen customer engagement, sustainability positioning and brand reputation,

Qualifications

• Bachelor’s or Master’s degree in Marketing or related discipline.
• Minimum 5 years’ experience in a marketing role, ideally in manufacturing/ timber-related B2B/B2C.
• Proven ability to develop and execute marketing strategies and campaigns.
• Experience with digital marketing, content, social media, email, and website management.
• Experience in brand development and maintaining consistent brand standards across channels.

Responsibilities

• Develop and deliver an integrated marketing and communications strategy across Ireland and the UK.
• Lead external marketing activity and internal communications programmes with cross-functional teams.
• Strengthen customer engagement, colleague communication, industry influence and brand reputation.
• Plan and deliver integrated campaigns across digital and traditional channels to drive awareness and lead generation.
• Manage external agencies and suppliers to ensure effective delivery of marketing activity.
• Support employer branding, recruitment marketing and communications initiatives.

Skills

Marketing strategy

Digital marketing

Stakeholder engagement

CRM

Brand development

Content development

Cross-functional collaboration

Education

Bachelor’s or Master’s in Marketing

Tools

CRM systems

Marketing automation

Analytics platforms

SEO/SEM

Job description

Reporting to the Leadership Team, the Marketing & Communications Manager is responsible for developing and delivering an integrated marketing and communications strategy that supports Glennon Brothers' commercial objectives, employer brand, reputation and long-term growth strategy across Ireland and the UK.

The role leads the development of both external marketing activity and internal communications programmes, ensuring consistent messaging across all Group brands, locations and stakeholder groups. Working closely with senior leaders, Sales, Operations and HR, the role will strengthen customer engagement, colleague communication, industry influence, sustainability positioning and brand reputation.

A key element of the role is communicating Glennon Brothers' growth story, sustainability credentials, operational excellence and employer value proposition to customers, colleagues, communities, industry stakeholders and future talent.

Knowledge & Experience

• Minimum 5 years’ experience in a marketing role, ideally within a multi-site manufacturing, construction or timber-related B2B/B2C environment.
• Bachelor’s or Master’s degree in Marketing or related discipline.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Ideally an understanding of timber supply chains, forestry sector dynamics, or sustainable materials markets.
• Experience engaging with industry bodies, trade associations, or regulatory stakeholders in Ireland and/or the UK.
• Awareness of specification-led sales environments and long-cycle customer decision-making.
• Strong experience in digital marketing, including content, social media, email, and website management.
• Experience in brand development and maintaining consistent brand standards across channels.
• Demonstrated ability to analyse market trends, customer insights, and campaign performance data.
• Experience working cross-functionally with Sales, Operations, and senior stakeholders.
• Familiarity with CRM systems, marketing automation tools, and analytics platforms.
• Experience developing and delivering internal communication strategies across multiple sites and business functions.
• Proven ability to create communication plans supporting organisational change, acquisitions, business transformation and employee engagement initiatives.
• Experience managing corporate communications, public relations, media engagement and reputation management.
• Strong written communication and content development skills for multiple audiences including colleagues, customers, industry stakeholders and senior leadership.
• Experience supporting employer branding, recruitment marketing and colleague engagement initiatives.

Key Responsibilities

• Develop, own, and continuously evolve the marketing strategy aligned to business objectives and growth plans.
• Develop and maintain relationships with key industry and forestry bodies across Ireland and the UK.
• Represent the business at industry events, trade associations, and sector forums.
• Ensure marketing activity reflects industry standards, certification requirements, and sustainability obligations.
• Monitor regulatory, environmental, and market developments within the forestry and timber sectors.
• Plan and deliver integrated marketing campaigns across digital and traditional channels to drive awareness, engagement, and lead generation.
• Manage brand positioning and communications governance, ensuring consistency of messaging, tone, visual identity and corporate narrative across all internal and external channels.
• Provide market, customer, and competitor insights, with a particular focus on construction trends, forestry supply dynamics, and sustainability developments across Ireland and the UK markets.
• Partner with Sales teams to support specification-driven sales, customer retention, and long-term relationship development across contractor, merchant, and housebuilder segments.
• Oversee the creation of high-quality marketing and communications content, including campaigns, presentations, speeches, colleague communications, case studies, thought leadership content, media materials and corporate collateral.
• Manage and optimise digital channels, including website, SEO/SEM, social media, and email marketing.
• Track, analyse, and report on marketing performance, ensuring a strong return on investment and continuous improvement.
• Manage external agencies and suppliers to ensure effective and efficient delivery of marketing activity.
• Support product launches, events, exhibitions, and industry engagement to strengthen brand presence.
• Drive continuous improvement in marketing processes, tools, and data utilisation.
• Ensure compliance with relevant regulations, brand guidelines, and company policies.
• Develop and implement a Group-wide communications strategy aligned to business objectives.
• Lead internal communications activity across all sites, ensuring colleagues remain informed, engaged and connected with Group priorities.
• Partner with HR and senior leadership on communication campaigns relating to colleague engagement, wellbeing, recruitment, leadership development and organisational change.
• Create communication plans supporting acquisitions, integration projects, major business initiatives and transformation programmes.
• Produce high-quality content including leadership messages, colleague updates, newsletters, presentations, videos, intranet content and social communications.
• Support senior leaders with key communications, speeches, presentations and messaging.
• Manage media relations and public relations activity to strengthen external reputation and brand visibility.
• Ensure consistency of messaging across internal and external communication channels.
• Build and maintain strong relationships with local communities, educational partners and industry stakeholders.
• Support corporate social responsibility and sustainability communication programmes.

Essential Competencies

• Strategic Thinking – develops clear marketing direction aligned to organisational goals.
• Commercial Awareness – understands market dynamics and the link between marketing activity and revenue outcomes.
• Communication & Influence – communicates clearly and builds strong relationships across stakeholders.
• Industry Awareness – understands timber markets, forestry sector dynamics, and customer buying behaviour in construction supply chains.
• Credibility & Influence – represents the organisation effectively with customers, industry bodies, and external stakeholders.
• Stakeholder Engagement – Builds strong relationships with internal and external stakeholders and adapts communication style for different audiences.
• Colleage Communcication & Engagement – Creates communication approaches that foster understanding, engagement, alignment and trust across a diverse workforce.
• Creativity & Innovation – generates new ideas and approaches to enhance brand and engagement.
• Data-Driven Decision Making – uses insights and analytics to guide actions and measure impact.
• Execution & Accountability – delivers campaigns effectively with clear ownership of results.
• Collaboration – works effectively across functions to achieve shared objectives.
• Adaptability – responds positively to change and evolving business priorities.

Key Performance Measures

• Delivery of marketing strategy and contribution to overall business growth targets.
• Lead generation and pipeline support aligned to Sales objectives.
• Contribution to customer retention and specification wins.
• Effectiveness of industry engagement and external representation.
• Strength of sustainability messaging and market positioning.
• Brand awareness and market positioning indicators.
• Campaign effectiveness and return on investment.
• Quality and consistency of marketing communications and materials.
• Stakeholder satisfaction and cross-functional collaboration effectiveness.
• Colleague engagement with internal communication channels.
• Effectiveness of communication campaigns and colleague awareness measures.
• Employer brand visibility and recruitment marketing outcomes.
• Internal stakeholder satisfaction with communication support.
• Media coverage and reputation management effectiveness.
• Success of communication support for strategic business initiatives and change programmes.

Key Relationships

• Senior Leadership Team – strategic alignment and performance reporting.
• Sales Team – campaign delivery, lead generation, and sales enablement.
• Operations – alignment of messaging with operational capability and delivery.
• HR Team – employer branding, recruitment marketing, engagement and organisational communications.
• Finance – budget management and performance tracking.
• External Agencies and Suppliers – creative, digital, and media delivery.
• Customers – brand engagement and insight gathering.
• Industry & Forestry Bodies (Ireland & UK) – sector engagement, credibility and representation.
• Certification & Regulatory Bodies – sustainability, compliance and standards alignment.