Lifecycle Marketing Manager

Aiven; Ireland; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Equity plan participation

Hybrid work policy

Professional development budget

Employee Assistance Program

Job summary

Aiven is seeking a Lifecycle Marketing Manager to manage the end-to-end user journey for its self-serve customers. This role focuses on maximizing user activation and conversion while driving monetization outcomes through personalized messaging and strategic user engagement.

The ideal candidate will have proven lifecycle marketing experience, a strong data-driven approach, and the ability to collaborate across marketing, product, and data teams to achieve measurable growth.

Qualifications

• Proven experience in lifecycle, CRM, or retention marketing.
• Deep understanding of user journey mapping and funnel-based thinking.
• Experience with marketing automation and lifecycle tooling.

Responsibilities

• Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion.
• Design and execute nurture programs tailored to user journeys.
• Drive monetisation programs through targeted interventions.

Skills

Lifecycle marketing experience

Data-driven analysis

User journey mapping

CRM tools experience

Collaboration skills

Tools

Customer.io

Braze

Intercom

Job description

We’re a global team of over 400 people, working together to push the boundaries of open‑source technology and multi‑cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with speed and simplicity, by providing a cloud data platform that makes open‑source databases, search, streaming, and application infrastructure easily accessible to everyone.

The Role:

We're looking for a Lifecycle Marketing Manager to own the end‑to‑end user journey for Aiven's self‑serve customer base. This role is deeply focused on what happens after someone signs up — turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts.

You’ll combine segmentation, behavioural data, and personalised messaging to build a lifecycle program that drives measurable monetisation outcomes. This includes everything from in‑console nudges to nurture flows to expansion signals.

What You’ll Do:

• Own the full user lifecycle from sign‑up through activation, conversion, retention, and expansion
• Design and execute nurture programs tailored to where users are in their journey — onboarding sequences, re‑engagement flows, and milestone‑based triggers
• Build and manage in‑console messaging and product nudges in partnership with Product — surfacing the right prompt to the right user at the right moment
• Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals
• Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage‑based triggers, tier nudges)
• Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk — and build automated responses to them
• Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics

What We’re Looking For:

• Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
• Deep understanding of user journey mapping and funnel‑based thinking
• You’re highly data‑driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing.
• Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar)
• Familiarity with in‑product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
• Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data

Global Benefits:

Our global benefits are designed to help you thrive and grow, personally and professionally:

• Participate in Aiven’s equity plan.
• Balance work and life with our hybrid work policy.
• Choose the equipment you need to set yourself up for success.
• Use your Professional Development Plan budget for learning opportunities.
• Receive holistic wellbeing support through our global Employee Assistance Program.
• Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
• Enjoy country‑specific benefits for our global cast. (BitQuery DB)

Equal Opportunities:

Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non‑discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.

At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at [e-mail].