International Strategy and Marketing Lead

Squarespace; Dublin; On-site; EUR 57,000 - 87,000; Full time

Benefits offered by this job

Health insurance

Life and Income Protection

Pension benefits with employer match

Flexible paid time off

26 weeks paid maternity leave

12 weeks paid paternity leave

Annual Tax-Free Stipend

Education reimbursement

Free lunch and snacks

Global Employee Resource Groups

Job summary

Squarespace seeks an International Strategy and Marketing Lead to drive Europe-wide GTM strategy from Dublin. This hands-on role bridges research, strategy and agency partnerships to unlock new channels and growth across EU markets.

You will translate global strategy into local execution, traveling up to 30% to focus on Germany and France, and partnering with local agencies and cross-functional teams.

Qualifications

• 3-5 years of experience in Marketing, Brand, Agency, or GTM Strategy at a high-growth company.
• Proven experience managing agency relationships, from strategic briefing through execution and performance review.
• Strong research instincts, comfortable gathering and synthesizing on-the-ground market insights to inform strategy.
• Experience identifying and developing new marketing or distribution channels.
• Comfortable operating with significant independence in a "build" role, shaping strategy as much as executing it.
• AI-first mindset: fluency in using AI tools to drive productivity and GTM improvements.
• Willingness to travel up to 30%, focused on Germany and France.
• German and/or French fluency preferred, but not required.

Responsibilities

• EU Market GTM ownership: lead GTM for EU markets, identify channels, customers and messaging.
• Agency & AEO partnership: work with local agencies on strategic marketing and AEO decisions.
• Research & insights: conduct on-the-ground market research across Europe.
• New channel identification: collaborate to unlock new channels and partners.

Skills

GTM strategy

Agency management

Market research

Channel development

AI tools

Independence in build role

Travel readiness

German/French language (preferred)

Job description

Job Summary

We are looking for an International Strategy and Marketing Lead to join our INTL GTM team, based in Dublin. This Individual Contributor role owns marketing and go-to-market strategy execution across our European markets, from research and insights to agency partnerships, content, AEO strategy, and channel development. You will be the on-the-ground builder of how Squarespace shows up across Europe, partnering closely with local agencies and cross-functional teams to bring strategy to life.

You are a hands-on operator who thrives on building, comfortable moving from research and strategic input to managing agency relationships to identifying entirely new channels for growth. You partner closely with the Manager, INTL GTM, and the Challenger Market Lead, translating global strategic direction into local execution across Europe.

Location and Travel

This role is based in Dublin, reports to the Associate Director, International & GTM, and involves regular travel across European markets (up to 30%), with a current focus on Germany and France.

Key Responsibilities

• EU Market GTM Ownership: Own the GTM function for markets across the EU, focusing on identifying the right channels, customers, and messaging to be successful in Europe.
• Agency & AEO Partnership: Partner with local agencies on strategic marketing and AEO decisions, including content placement, on-the-ground research, and event execution across European markets.
• Research & Insights: Conduct on-the-ground market research across Europe, surfacing consumer and competitive insights that inform product and marketing strategy.
• New Channel Identification: Work across the organization to unlock new channels and partners to grow meaningfully.

Qualifications

• 3-5 years of experience in Marketing, Brand, Agency, or GTM Strategy at a high-growth company.
• Proven experience managing agency relationships, from strategic briefing through execution and performance review.
• Strong research instincts, comfortable gathering and synthesizing on-the-ground market insights to inform strategy.
• Experience in identifying and developing new marketing or distribution channels.
• Comfortable operating with significant independence in a \"build\" role, shaping strategy as much as executing it.
• AI-first mindset: personally fluent in using AI tools to drive productivity, with a strong instinct for identifying where AI or automation can improve GTM workflows.
• Willingness to travel up to 30%, with a current focus on Germany and France.
• German and/or French fluency preferred, but not required.

Benefits & Perks

• Health insurance with 100% covered premiums for you, your spouse or partner and your dependent children including medical, dental, and vision.
• Life and Income Protection.
• Fertility and adoption benefits.
• Headspace mindfulness app subscription.
• Global Employee Assistance Program.
• Pension benefits with employer match.
• Flexible paid time off.
• 26 weeks paid maternity leave & 12 weeks paid paternity leave.
• 2 weeks paid family care leave.
• Annual Tax-Free Stipend.
• Education reimbursement.
• Employee donation match to community organizations.
• 7 Global Employee Resource Groups (ERGs).
• Free lunch and snacks.
• Close proximity to cultural landmarks such as Dublin Castle and St. Patrick's Cathedral.
• Cash Compensation Range: €56,500 - €86,900 EUR.
• The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
• In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status or other class protected by applicable law. We are proud