International Marketing Lead, SMB Ads

OpenAI; Dublin; On-site; EUR 110,000 - 180,000; Full time

Job summary

OpenAI is seeking an International Marketing Lead for SMB Ads to build and scale its global SMB Ads business outside the United States. You will own international advertiser targets and lead a cross-functional team to deliver acquisition, activation, retention, and revenue growth.

You will translate global strategy into regional execution, prioritize markets, and drive locally relevant go-to-market programs with regional leaders across positioning, demand generation, lifecycle, and offers.

Qualifications

• Experience owning international SMB growth targets with measurable results.
• Proven success hiring and developing marketing teams across countries.
• Ability to translate global strategy into regional execution and plans.

Responsibilities

• Own international advertiser and revenue targets and regional plans.
• Launch GTM programs with regional teams across education, offers and conversion.
• Align budgets, resources, agency partners, and programs with growth opportunities.
• Lead performance reviews and ROI-driven growth initiatives with cross-functional leaders.

Tools

Google Ads

Meta Ads

TikTok for Business

Advertising platforms

Job description

About the Team

OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.

The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.

About the Role

We are hiring an International Marketing Lead, SMB Ads, reporting to the Head of SMB Ads Marketing, to build and scale OpenAI’s SMB Ads business outside the United States. You will own SMB business targets across international markets and lead the team and cross-functional plans that deliver advertiser acquisition, activation, retention, and revenue growth.

This is a strategic and hands-on leadership role at the intersection of product marketing, growth marketing, demand generation, lifecycle marketing, partnerships, and sales enablement. You will directly manage the international SMB Ads marketing team and lead its work within a global matrix: set country priorities and resource choices, translate global strategy and capabilities into regional and local execution, and bring local insight back to shape global plans.

In this role, you will:

• Own international advertiser and revenue targets. Translate them into country plans spanning acquisition, activation, retention, expansion, and advocacy.
• Prioritize countries based on market potential, product readiness, channel economics, and regulatory and operational requirements. Balance global consistency with local relevance.
• Launch locally relevant go-to-market programs with regional marketing, sales, and partnership leaders across positioning, demand generation, lifecycle, education, offers, and conversion.
• Improve the international advertiser experience with Product, Engineering, Data Science, and Operations, from signup and campaign creation to payments, measurement, support, and trust.
• Align regional sales leaders around shared growth goals, market plans, enablement, and coordinated customer engagement.
• Direct investment across markets and programs. Align budgets, team capacity, agency resources, and global capabilities with growth opportunities, and refine allocation as results emerge.
• Lead international performance reviews, forecasting, and growth initiatives with Sales, Product, and Finance. Use experimentation, funnel insights, and return on investment to improve results.
• Hire, coach, and develop the international SMB Ads marketing team. Establish clear goals and a culture of experimentation, collaboration, and accountability.
• Connect regional and local insights to global strategy. Establish planning and review rhythms that shape marketing, product, and operational roadmaps.

You might thrive in this role if you:

• Bring significant experience owning international business or growth targets, with measurable customer and revenue results in SMB, self-serve, advertising, SaaS, marketplace, commerce, or fintech businesses.
• Demonstrate success hiring and developing marketing teams, scaling across countries, and leading collaboration among global, regional, and local teams.
• Balance global strategy with local customer needs, prioritizing investment across markets, segments, and programs.
• Understand how to acquire, activate, educate, and retain SMB customers at scale.
• Use funnel data, market research, customer insight, and experiments to make clear decisions in evolving markets.
• Build trusted partnerships with regional sales and marketing leaders, global specialist teams, Product, Engineering, Partnerships, Legal, and Operations.
• Combine growth, lifecycle, content, partner, and field programs into effective market plans.
• Bring familiarity with advertiser acquisition, campaign setup, and education on platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, or Snap.
• Translate strategy into execution, launching programs, evaluating results, and scaling successful approaches.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Aff…

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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