Head of Mobile Acquisition

Jobgether; Ireland; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Competitive pay

Children's allowance

Mental health support

Sports benefits

Language courses

Home office setup

Dental care

Books & stationery

Professional training

Massage & wellness

International environment

Growth ownership

Job summary

Jobgether is seeking a Head of Mobile Acquisition to unite three teams—in-app media buying, external partnerships, and mobile development—into a high-performing growth engine from Ireland. You’ll scale UA across Europe, Canada and the UK, while optimizing payback and unit economics, with a strong focus on data-driven decision making.

You will drive automation, establish KPIs, and present strategies to senior leadership in an international iGaming environment, enabling sustainable growth and

Qualifications

• Experience in iGaming with mobile user acquisition focus.
• Proven leadership in managing multiple acquisition teams.
• Strong knowledge of campaign channels (Facebook, UAC, DSPs).
• Ability to build scalable growth workflows and budgets.
• Expertise in cohort analytics, LTV and payback calculations.
• Strategic planning with quarterly growth targets.
• Data-driven decision making and performance storytelling.
• Strong cross-functional communication with senior leadership.

Responsibilities

• Lead three teams: in-app media buying, external partnerships, and mobile development.
• Define and execute mobile user acquisition strategies across Europe, Canada and the UK.
• Scale investment while maintaining profitability and payback targets.
• Oversee in-app media buying with channel optimization across platforms.
• Manage partner-driven traffic acquisition and external collaborations.
• Guide mobile development for WebView apps and tooling for campaigns.
• Monitor unit economics, CPA/ROI, and cohort performance.
• Drive data-led decisions and automate repetitive tasks.
• Set monthly/quarterly objectives and report to senior leadership.
• Present strategic recommendations with robust data insights.

Skills

Leadership

Mobile acquisition

Media buying

Data analysis

Cohort analysis

ROI optimization

Strategic planning

Communication

Automation

Cross-functional collaboration

Tools

AppsFlyer

Facebook Ads

Google App Campaigns (UAC)

DSPs

In-app networks

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Mobile Acquisition based in Ireland.

As Head of Mobile Acquisition, you will lead and integrate three key teams into a unified, high-performing mobile growth engine. You will oversee in-app media buying, external acquisition partnerships, and mobile development, ensuring all functions work together to maximize user acquisition and business performance. Your primary focus will be scaling acquisition volumes across Europe, Canada, and the UK while maintaining sustainable growth and strong unit economics. You will develop data-driven strategies, optimize campaign performance, and ensure acquisition investments consistently meet profitability and payback targets. Working closely with cross-functional teams and senior leadership, you will drive operational efficiency through automation and scalable workflows. This is an exciting opportunity to take ownership of a significant growth function within a dynamic, international iGaming environment.

Accountabilities:

• Lead mobile acquisition operations: Manage and align three specialized teams covering in-app media buying, external acquisition partnerships through AppsFlyer, and mobile application development.
• Develop acquisition strategies: Define and execute comprehensive mobile user acquisition strategies aligned with business objectives and growth targets across Europe (Tier 1 and Tier 2 markets), Canada, and the UK.
• Scale acquisition performance: Increase advertising investment and acquisition volumes while maintaining campaign efficiency, sustainable growth, and profitability.
• Oversee in-app media buying: Lead the in-house media buying team, ensuring effective campaign execution, channel optimization, and continuous improvement across platforms such as Facebook, Google App Campaigns, in-app networks, and DSPs.
• Manage acquisition partnerships: Oversee partner-driven iOS and APK traffic acquisition, strengthening collaboration and ensuring high-quality user acquisition through external partners.
• Coordinate mobile development: Guide the mobile development team responsible for building and maintaining WebView applications, ensuring media buyers have the appropriate technical tools and infrastructure to launch and scale campaigns.
• Monitor unit economics: Maintain strict control over acquisition costs, cohort performance, return on investment, and payback periods to ensure growth remains commercially sustainable.
• Drive data-led decision-making: Use cohort analysis, performance metrics, and financial indicators to identify growth opportunities, evaluate campaign effectiveness, and optimize acquisition strategies.
• Improve operational efficiency: Identify opportunities to automate repetitive tasks, streamline workflows, and introduce scalable processes across all three teams.
• Establish performance objectives: Develop clear monthly and quarterly plans, define team KPIs, monitor progress, and ensure accountability for acquisition results.
• Present strategic recommendations: Communicate performance outcomes, growth initiatives, and acquisition strategies to senior leadership, supporting recommendations with robust data and business insights.

Requirements:

• iGaming industry experience: Proven hands-on experience in the gambling, betting, or online gaming industry is essential, with a strong understanding of mobile acquisition dynamics.
• Leadership experience: At least 2 years of experience in a management position, such as Team Lead, Head of User Acquisition, or Head of Performance Marketing.
• Media buying expertise: Demonstrated experience managing media buying teams and acquisition campaigns across channels such as Facebook, Google App Campaigns (UAC), in-app advertising networks, and DSPs.
• Team management capabilities: Proven ability to lead, develop, and coordinate multiple teams, establish effective workflows, and create scalable operating structures.
• Mobile acquisition knowledge: Strong understanding of mobile user acquisition strategies, including in-app traffic, partner-driven acquisition, iOS and APK campaigns, and mobile application ecosystems.
• Analytical and financial skills: Excellent knowledge of cohort analysis, acquisition economics, customer lifetime value, acquisition costs, ROI, and payback calculations.
• Strategic planning: Ability to develop and implement structured monthly and quarterly growth plans, translate business objectives into measurable targets, and adapt strategies based on performance.
• Data-driven mindset: Strong analytical capabilities and confidence using performance data to identify opportunities, optimize campaigns, and support commercial decisions.
• Presentation and communication skills: Experience presenting results, defending strategic decisions, and communicating performance insights convincingly to senior management.
• Process optimization: Ability to identify operational bottlenecks, introduce automation, and build efficient processes that allow teams to focus on strategic growth activities.
• Ownership and adaptability: Proactive leadership approach, strong decision-making skills, and the ability to thrive in a fast-paced, performance-oriented international environment.

Benefits:

• Fully remote working arrangement with flexible working opportunities.
• Competitive compensation package.
• Children's allowance.
• Mental health support services.
• Sports and physical activity benefits.
• Language courses and learning opportunities.
• Automotive services support.
• Veterinary services benefits.
• Home office setup assistance.
• Dental care services.
• Books and stationery allowance.
• Professional training and development compensation.
• Massage and wellness benefits.
• Access to a diverse international working environment.
• Opportunities to take ownership of strategic growth initiatives and develop professionally within the iGaming industry.