Growth Marketing Manager, EMEA

Meta; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Meta is seeking an experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies. You will own end-to-end paid social and digital campaign performance, optimising for ROAS and ROI using AI as the primary toolkit.

The role requires fluency in AI-enabled marketing, rapid testing, and cross-functional collaboration to drive measurable business impact.

Qualifications

• Experience leading data-driven growth programs across paid social, search and digital channels.
• Ability to leverage AI for rapid experimentation, measurement, and optimization.
• Strong cross-functional collaboration with product, analytics and creative teams.
• Track record of delivering ROAS, ROI and scalable CAC/LTV improvements.

Responsibilities

• Develop and execute end-to-end paid social and digital campaigns to scale acquisition, engagement and revenue.
• Analyse campaign performance and optimize spend using AI-enabled insights.
• Lead budget forecasting and channel allocation to hit growth targets.
• Collaborate with analytics and martech to build measurement frameworks and attribution models.

Skills

Growth marketing

AI fluency

Cross-functional collaboration

Data analysis

Budget management

Tools

AI tools proficiency

Job description

We are seeking an experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies. This role will own end-to-end paid social and digital campaign performance — optimising for ROAS, ROI, and overall marketing impact — using AI as the primary toolkit to move faster, test smarter, and deliver outsized results.The ideal candidate is a experienced growth marketer who already uses AI fluently in their day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — and sees AI as the multiplier that unlocks step-change performance gains.Growth Marketing Manager, EMEA Responsibilities:Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scaleAnalyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities fasterExplore and experiment with new growth tactics and channels with an eye on CAC, LTV, and scalability — leveraging AI to rapidly prototype, stress-test, and validate new approachesMonitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detectionManage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business prioritiesCollaborate cross-functionally with product marketing, martech, research, and creative teams to align strategies with business goalsPartner with analytics and data science teams to develop measurement frameworks and attribution modelsUse AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant useDemonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the teamStay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectivenessMinimum Qualifications:Experience collaborating with cross-functional teams, including product, data science, and operations, to deliver integrated growth programsPreferred Qualifications:Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Knowledge of regional EMEA markets and digital advertising landscapesTrack record of scaling AI adoption and sharing best practices across a team or an organisationComfort operating beyond traditional role boundaries — prototyping, building analysis frameworks, drafting strategy — particularly in ambiguous or fast-moving situationsDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Proven time management and prioritization ability within a high-velocity, dynamic environmentAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.