Growth Marketing Manager

SmartBear; Galway; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Birthday off

Hybrid work environment

Job summary

SmartBear in Galway, Ireland, is seeking a Growth Marketing Manager to lead full-funnel demand generation for our DirectGTM motion. You will drive pipeline growth across a high-velocity core accounts segment by developing and executing integrated campaigns that span all product lines, including webinars, field events, content syndication, and podcasts.

Collaborating with sales, product marketing, and marketing operations, you will shape campaigns that resonate with decision-makers and deliver

Qualifications

• 3 years of B2B growth marketing experience.
• Proven success in full-funnel campaigns.
• Strong understanding of commercial sales motion.
• Experience aligning closely with Sales teams and delivering marketing-sourced and marketing-influenced pipeline.
• Proficiency in marketing tech stack including Marketo, Salesforce, and virtual event platforms.

Responsibilities

• Plan and execute full-funnel demand programs targeting accounts.
• Manage webinars, field events, content syndication, and outbound campaigns.
• Collaborate with sales, product marketing, operations, and regional teams.
• Track KPIs (MQL, SAL, SQL, pipeline, ROI) and optimize campaigns.
• Coordinate with Marketing Ops on lead scoring and funnel tracking.

Skills

B2B growth marketing

Full-funnel campaigns

Sales alignment

Marketing operations liaison

Campaign analytics

Tools

Marketo

Salesforce

Webinar platforms

Job description

SmartBear delivers application integrity for modern tech stacks, ensuring continuous, measurable assurance that software just works as intended with governance to operate at AI speed and scale. SmartBear offers deep test automation, API lifecycle management, and observability capabilities. With integrations across the SDLC, it sets a new quality standard for application delivery teams.
SmartBear is trusted by developers, testers, and software engineers across 32,000 organizations, including 75% of the largest financial institutions and industry leaders such as Adobe, JetBlue, and Microsoft. SmartBear’s open source tools are downloaded more than 100 million times a month and have earned over 30,000 GitHub stars from the developer community. With its best-loved brands, including Swagger, TestComplete, Reflect, QMetry, Zephyr, and more, SmartBear meets customers where they are to make our technology-driven world a better place. Learn more at www.smartbear.com , or follow us on LinkedIn , X , and Reddit .
At SmartBear, you will be part of a dynamic team solving one of the most critical challenges facing modern businesses: ensuring the integrity of software in an AI-driven world. Whether you are working directly with customers, driving go to market strategies, supporting operations, building products, or enabling teams, your contributions help shape the future of software quality for organizations worldwide. Join us in our mission.

About the Role:

The Growth Marketing Manager will lead full-funnel demand generation efforts for our DirectGTM motion. In this role, you’ll drive pipeline growth across a high-velocity segment of core accounts by developing and executing integrated marketing campaigns that span all product lines.

As a key member of the Growth Marketing team, you’ll own program strategy and execution for full-funnel programs including webinars, field events, content syndication, survey-based campaigns, and podcasts — all aimed at engaging target accounts and driving measurable pipeline impact. You’ll work closely with sales, product marketing, and marketing operations to create campaigns that resonate with decision-makers across the buyer's journey and support our pipeline and revenue goals.

Key Responsibilities:

• Plan, execute, and optimize integrated demand programs targeting accounts across all product lines, aligned to pipeline and revenue goals
• Own campaign execution across full-funnel tactics including:
• Webinars and virtual events
• In-person executive programs and field events
• Content syndication and outbound nurture
• Podcasts and survey-based campaigns
• Thought leadership content distribution
• Manage GTM campaign calendar and collaborate cross-functionally with product marketing, content, operations, and regional field teams
• Engage regularly with Sales teams to align on target accounts, campaign messaging, lead follow-up, and opportunity influence
• Track and optimize campaign performance, reporting on key KPIs (MQL, SAL, SQL, pipeline, ROI)
• Partner with Marketing Ops to ensure accurate lead scoring, routing, attribution, and funnel stage tracking
• Own and optimize budget allocation across program channels to maximize ROI

Qualifications:

• 3 years of B2B growth marketing experience, preferably in SaaS or enterprise software
• Proven success developing and executing full-funnel campaigns that drive measurable pipeline growth
• Strong understanding of the commercial/Core sales motion and how to engage prospects through multi-touch campaigns
• Experience aligning closely with Sales teams and delivering marketing-sourced and marketing-influenced pipeline
• Proficiency in marketing tech stack including Marketo, Salesforce, and virtual event platforms
• Excellent project management, collaboration, and communication skills

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization – an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA, with offices across the world including Galway (Ireland), Bath (UK), Wroc\u0142aw (Poland), and Bangalore (India)
• We’ve won major industry awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator, and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.

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