Group Head Office - Freelance Content Manager & Creator

Hibernia Home Care Group; Dublin; Hybrid; EUR 22,000 - 30,000; Full time

Benefits offered by this job

Competitive rate

Remote work

Occasional office visits

Impactful storytelling

Supportive team

Growth in digital presence

Job summary

Hibernia Home Care Group is seeking a Freelance Content Manager & Creator to lead our social media presence across Facebook, Instagram, LinkedIn, TikTok and our website. You will plan, create, publish and report on engaging content for families seeking care, care professionals, and healthcare partners.

The role offers approximately 10 hours per week at €18 per hour, with a hybrid/remote setup. Flexible schedule and opportunities to attend offices and community events may arise.

Qualifications

• Healthcare or social care awareness is beneficial.
• Able to film, photograph and edit content independently.
• Excellent written communication with a warm style.
• Strong understanding of consent, privacy and GDPR requirements.
• Reliable with strong organisational skills.
• Experience with Meta Business Suite, Canva, CapCut or similar tools.

Responsibilities

• Develop & manage a monthly content calendar across platforms.
• Create original content: short-form video, photography, graphics & copy.
• Share authentic stories about carers, training and impact of home care.
• Support recruitment campaigns with content that showcases culture & values.
• Manage community engagement and escalate sensitive issues as needed.
• Ensure content aligns with brand guidelines and produce monthly performance reports.

Skills

Healthcare experience

Content creation

Video filming

Photography

Editing

Written communication

Consent/GDPR knowledge

Organisation

Social media tools

Tools

Meta Business Suite

Canva

CapCut

Job description

Group Head Office - Freelance Content Manager & Creator

Address Remote

Job Type Permanent

Industry Health medical and related

Description

We're Hiring: Freelance Content Manager & Creator

Location: Dublin (Hybrid / Remote)Contract: FreelanceHours: Approximately 10 hours per weekRate: €18 per hour

Who We Are

At Hibernia Home Care, we support people to live well and independently in their own homes across Dublin North, Dublin South, Kildare and Wicklow. As an HSE-funded home care provider, we deliver community care, palliative care, dementia care, disability support, respite care, companionship and domestic assistance.

Our purpose is simple: to be the change we want to see in the world of home care, delivering the very best experience for both our carers and our clients. We want our social channels to reflect that purpose and tell the stories that matter.

The Role

We're looking for a creative and organised Freelance Content Manager & Creator to lead our social media presence across Facebook, Instagram, LinkedIn, TikTok and our website.

You'll be responsible for planning, creating, publishing and reporting on content that engages three key audiences:

• Families and individuals seeking care services
• Care professionals looking for a rewarding career
• Healthcare partners and community stakeholders

This is an exciting opportunity to shape the voice and visibility of a growing care organisation while sharing meaningful stories that make a difference.

What You'll Do

• Develop and manage a monthly content calendar across all platforms
• Create original content, including:
  • Short-form video
  • Photography
  • Graphics and carousels
  • Website and social media copy
• Capture and share authentic stories about our carers, training programmes and the impact of home care, while maintaining dignity and respect for those involved
• Support recruitment campaigns with content that showcases our culture and values
• Manage community engagement, including comments, messages and reviews, escalating sensitive matters where appropriate
• Ensure all content aligns with our brand guidelines and visual identity
• Produce monthly performance reports covering reach, engagement and recruitment leads, alongside clear recommendations for improvement

What You’ll Bring

• Experience within healthcare, social care or the community sector is desirable but not essential
• Confidence filming, photographing and editing content independently
• Excellent written communication skills with a clear, warm and accessible style
• Strong understanding of consent, privacy and GDPR requirements
• Excellent organisation and reliability, with the ability to manage deadlines independently
• Experience using tools such as Meta Business Suite, Canva, CapCut and social media scheduling platforms

Nice to Have

• Experience supporting recruitment marketing campaigns
• Experience managing paid social media advertising
• Knowledge of the Irish health and social care sector
• Full clean EU/IRL driving licence with own transport

What We Offer

• €18 per hour, approximately 10 hours per week
• Flexible, predominantly remote working
• Occasional opportunities to attend our offices and community events
• The chance to tell meaningful stories that genuinely impact people's lives
• A supportive team that values creativity and new ideas
• The opportunity to shape and grow the digital presence of a developing care organisation

Hibernia Home Care is an equal opportunities employer. We welcome applications from people of all backgrounds and are committed to creating an inclusive workplace for everyone.