Global Brand Experience Manager

AIMS International Ireland (Spirit Executive); Dublin; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Private healthcare

PRSA pension

Life assurance

Generous holiday allowance

Employee Assistance Programme

Product allowance

Cycle to Work

L&D support

Job summary

William Grant & Sons is seeking a Global Brand Experience Manager for Hendrick's Gin in Dublin. This hybrid role focuses on designing immersive experiences and major partnerships to bring the brand eccentricity to life across markets.

You'll lead global activations, collaborate with PR and influencers, and manage cross-functional stakeholders while upholding premium brand standards.

Qualifications

• Experience in premium consumer brands.
• Ability to design immersive experiences and partnerships.
• Strong cross-functional collaboration and global coordination.
• Excellent attention to detail and delivery.

Responsibilities

• Develop and deliver a long-term global brand experience plan across events, pop-ups, partnerships and immersive activations.
• Conceive and execute brand experiences with PR and social amplification emphasis.
• Own execution of a major global partnership over a three-year activation cycle.
• Build collaborations with brands and creative/production partners for distinctive experiences.
• Develop compelling storytelling aligned with the William Grant Way of Brand Building.
• Elevate the in-store customer experience in line with premium positioning.
• Partner cross-functionally with Communications, Innovation and Insight teams.
• Manage budgets and agency/partner relationships across markets.

Skills

Brand experience

Experiential marketing

Brand activation

PR & influencer marketing

Project management

Storytelling

Stakeholder management

Job description

Hendrick's Gin / William Grant & Sons — Dublin

Sept 2026

The Opportunity

Global Brand Experience Manager — Hendrick's Gin, William Grant & Sons. Dublin (hybrid). Permanent and contract options available.

Own the global brand experience agenda for one of the world's most distinctive gin brands. Reporting to the Global Brand Director, this role designs and delivers immersive, culturally resonant experiences — from world-class immersive theatre collaborations to a major new global partnership activation — that bring Hendrick's eccentric, unconventional personality to life across every market and touchpoint.

The Company

William Grant & Sons is a family-owned, premium spirits business behind some of the world's most celebrated whisky and gin brands, including Hendrick's Gin — renowned for its curious, unconventional approach to brand experience and storytelling.

Key Responsibilities

• Develop and deliver a long-term global brand experience plan spanning events, pop-ups, partnerships and immersive activations, ensuring a globally consistent yet locally relevant presence.
• Conceive and execute brand experiences with a strong PR, influencer and social-amplification lens — experiences are built to be amplified, not just delivered.
• Own execution of a major new global partnership (sporting-angle collaboration, announcing shortly) across a three-year activation cycle.
• Build collaborations with aligned brands and creative/production partners to create distinctive, immersive experiences.
• Develop compelling brand storytelling and content consistent with the William Grant Way of Brand Building.
• Elevate the in-store (On/Off/GTR) customer experience in line with the brand's premium positioning.
• Partner cross-functionally with Communications, Innovation and Insight teams to keep brand experience integrated with the wider marketing agenda.
• Manage budgets and agency/partner relationships, ensuring investment is well allocated across priority markets.

Candidate Profile

• Proven experience in brand experience, experiential marketing or brand activation within a premium, consumer-facing environment.
• A genuine creative lens with elevated standards — comfortable building fully immersive experiences, not standard event management.
• Strong PR and influencer marketing fluency; understands that experiences must be built for amplification, not just delivery.
• Excellent project management and delivery skills, with exceptional attention to detail.
• Confident managing multiple agency and cross-functional, cross-market stakeholders.
• Strong storyteller and communicator.

What's on Offer

• Competitive salary and benefits
• including a bonus plan
• private healthcare
• PRSA pension
• life assurance
• generous holiday allowance (with buy/sell days)
• an Employee Assistance Programme
• product allowance
• Cycle to Work
• L&D support

Both permanent and contract engagement options available — agile working flexibility discussed at interview stage.