Field Marketing Manager, SMB and Mid-Market - EMEA

Gomyneed Private Limited; Dublin; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Stripe in Dublin, Ireland is looking for a Field Marketing Manager for SMB and Mid-Market in the EMEA region. This role focuses on building and executing field marketing strategies, driving demand, and collaborating with sales across the funnel.

You will define strategies, measure outcomes, and partner with marketing and sales teams to accelerate pipeline in a dynamic tech ecosystem of Stripe.

Qualifications

• 7+ years of relevant B2B marketing in the EMEA technology market.
• Proven experience driving demand gen and pipeline in SMB and mid-market.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Define and execute the EMEA SMB/mid-market marketing strategy with ICP focus.
• Own funnel metrics and accelerate pipeline via upsell and cross-sell opportunities.
• Collaborate with Partner Marketing for co-selling initiatives.
• Develop full-funnel plans with digital marketing and demand generation teams.
• Partner with Sales leadership to align plans and ensure effective follow-up.

Skills

Field Marketing

B2B Marketing

Demand Generation

Sales Alignment

Job description

Field Marketing Manager, SMB and Mid-Market - EMEA

Stripe Dublin, Ireland Full-time

Full-time Digital Marketing

About this role

Stripe is hiring a Field Marketing Manager, SMB and Mid-Market - EMEA (Dublin, Ireland). This is a Digital Marketing role listed on the official Stripe careers site.

Key Responsibilities

• Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles
• Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities
• Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems
• Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals
• Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner
• Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets
• Track, measure, and communicate program results, continually optimizing for efficiency and scale
• 7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing
• Proven track record of defining and executing B2B marketing strategies that successfully drive metrics, key performance indicators, and pipeline generation
• Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences

Salary: Competitive (not disclosed)

Job Type: Full-time