Energy Market Intelligence Specialist

SSE plc; Dublin; Hybrid; EUR 58,000 - 86,000; Full time

Benefits offered by this job

Private healthcare discounts

Gym memberships discounts

Online GP access

24/7 counselling

Cycle to Work scheme

Maternity and adoption pay

Paternity leave

Job summary

SSE plc is seeking a Market Insights Specialist for Energy Customer Solutions to embed an insight-led, customer-first culture across propositions, communications, marketing and sustainability teams. You will analyse customer behaviour, market dynamics and competitor activity to deliver actionable insights that shape strategy and engagement.

Operating across ROI, NI, and GB, you will ensure evidence-based activity, driving growth, retention and brand performance while collaborating with Brand,

Qualifications

• Degree in Behavioral Science, Data Analytics, or a related field.
• Advanced data analysis and visualization skills.
• Ability to translate complex data sets into narratives for non-technical stakeholders.
• Experience designing and managing both quantitative and qualitative research programs.
• Strong project management and cross-functional collaboration to drive growth.

Responsibilities

• Conduct ongoing analysis of industry trends, competitor movements, and emerging risks to shape brand positioning and inform product and proposition development.
• Design and deliver quantitative and qualitative research programs to manage customer segmentation models and profile key groups, ensuring marketing campaigns are highly targeted and relevant.
• Measure and report on marketing and CRM performance through key KPIs and customer insights, enabling data-driven optimisation of campaigns, customer retention, and commercial effectiveness.
• Collaborate with Brand, CRM, and Product teams to ensure insights are directly applied to creative briefs, campaign strategies, and long-term business planning.
• Act as the voice of the customer by presenting actionable findings to stakeholders at all levels, while continuously refining research methodologies to improve the impact and adoption of insights.
• Support the development and evolution of brand strategy by leveraging customer, market, and competitor insights to strengthen brand positioning, differentiation, and customer engagement across ROI, NI, and GB markets.

Skills

Power BI

Google Analytics

GA4

Data visualization

CRM data

Stakeholder comms

Education

Behavioural Science / Data Analytics degree

Tools

CRM

Web analytics

Job description

SSE plc is seeking a Market Insights Specialist for Energy Customer Solutions to embed an insight-led, customer-first culture across propositions, communications, marketing and sustainability teams. You will analyse customer behaviour, market dynamics and competitor activity to deliver actionable insights that shape strategy and engagement.

Operating across ROI, NI, and GB, you will ensure evidence-based activity, driving growth, retention and brand performance while collaborating with Brand,