Digital Content Specialist - GOAL

OpenTalent; Dublin; On-site; EUR 42,000 - 62,000; Full time

Job summary

GOAL in Dublin seeks a Digital Content Specialist to create multimedia content across web, social media and fundraising channels, showcasing GOAL’s impact globally.

You will lead concept development, shoot and edit video and photography, and craft compelling written content in collaboration with programme teams, with travel as needed and a focus on ethical storytelling.

Qualifications

• Minimum 3 years’ experience producing digital and multimedia content.
• Strong portfolio demonstrating high-quality video, photography and written content.
• Excellent video production and editing skills, with experience using Adobe Premiere Pro, Photoshop and Lightroom.

Responsibilities

• Create engaging video, photography and written content for digital channels.
• Plan, film and edit video and photography for web, social media, fundraising and advocacy.
• Interview programme participants, staff and other stakeholders to develop compelling stories.
• Adapt content for different audiences, platforms and communications objectives.
• Ensure content meets GOAL’s brand, safeguarding and ethical storytelling standards.
• Build a strong pipeline of human-interest stories from GOAL programmes.
• Publish and optimise content across GOAL’s website and social media channels.
• Create digital-first content and support social media campaigns.
• Monitor digital trends and identify opportunities for creative storytelling.
• Travel internationally, approx. 10% of the time to gather stories.

Skills

Video production

Editing

Storytelling

Content creation

Tools

Adobe Premiere Pro

Photoshop

Lightroom

Job description

Job Purpose

Reporting to the Head of Communications, the Digital Content Specialist will create engaging, high-quality multimedia content that showcases the impact of GOAL’s work around the world. You’ll develop content from concept through to publication across web, social media and other digital channels, helping to strengthen GOAL’s brand and support fundraising, advocacy and engagement.

This is a hands‑on, creative role for a strong storyteller who is confident across video, photography and written content, with an understanding of how audience insights and digital performance can inform creative decisions. You’ll work closely with programme and country teams to identify and tell compelling stories from across GOAL’s global portfolio.

Key Areas of Responsibility:

Content Creation & Storytelling

• Create engaging video, photography and written content for digital channels
• Plan, film and edit video and photography for web, social media, fundraising and advocacy
• Interview programme participants, staff and other stakeholders to develop compelling stories
• Adapt content for different audiences, platforms and communications objectives
• Ensure content meets GOAL’s brand, safeguarding and ethical storytelling standards
• Build a strong pipeline of human-interest stories from GOAL programmes

Digital Publishing & Social Media

• Publish and optimise content across GOAL’s website and social media channels
• Create digital-first content and support social media campaigns
• Keep website content accurate, accessible, engaging and aligned with user needs
• Monitor digital trends and identify opportunities for creative storytelling
• Support integrated communications, fundraising and advocacy campaigns

Content Performance & Insights

• Monitor and analyse content performance across digital channels
• Use audience insights and analytics to inform content planning and creative decisions
• Report on engagement and recommend improvements to increase reach and impact
• Contribute to a culture of testing, learning and continuous improvement

Collaboration & Content Gathering

• Work with country and programme teams to identify stories and content opportunities
• Support colleagues with photography, video and mobile content creation
• Build effective relationships across GOAL’s global network
• Travel internationally, where required, to gather stories and content from GOAL programmes (approximately 10%)

Skills & Qualifications

• Minimum 3 years’ experience producing digital and multimedia content
• Strong portfolio demonstrating high-quality video, photography and written content
• Excellent video production and editing skills, with experience using Adobe Premiere Pro, Photoshop and Lightroom