Demand & Campaigns Lead, EMEA

United States Digital Space LLC; Dublin; On-site; EUR 104,000 - 130,000; Full time

Job summary

Notion is seeking an exceptional marketing leader to drive growth across the EMEA region. You will lead a multidisciplinary marketing team spanning digital, demand, content, and campaigns, owning end-to-end regional narratives and measurement across markets.

With 12+ years in B2B marketing, you will shape messaging, accelerate demand, and partner with Sales, Product Marketing, and Country teams. This role envisions a high-impact, cross-market strategy and an emphasis on AI-enabled workflows.

Qualifications

• 12+ years in B2B marketing with content/narrative and demand ownership.
• Proven people leadership and team development.
• Narrative and content mastery with scalable toolkits.
• Demand generation across paid, email, webinars, and outbound.
• AI fluency and ability to build AI-enabled workflows.
• Knowledge of multi-market programs across EMEA.

Responsibilities

• Lead and develop a high-performing team across digital, demand, content, and campaigns.
• Own the EMEA content and campaign narrative.
• Develop modular messaging and content assets for multi-market use.
• Lead regional demand generation and connect programmes to pipeline.
• Coordinate with Sales, Product Marketing, and Country teams to ensure consistent storytelling.
• Plan market launches and flagship regional campaigns with aligned assets.
• Scale with AI by building workflows for research, drafting, localisation, and iteration.
• Measure funnel performance and report on insights with recommendations.

Skills

People leadership

Narrative & content mastery

Demand generation

AI fluency

EMEA market knowledge

Cross-functional influence

Job description

Who We AreNotion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on the company.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

About The Role

We're looking for an exceptional marketing leader to drive the company’s growth across EMEA— the team responsible for both the fuel that powers our regional go-to-market and the engine that converts it into pipeline and revenue. You'll lead a multi-disciplinary group of marketers across digital, demand, content, and campaigns, and you'll own the end-to-end system that turns regional narratives into measurable growth across markets.

What You'll Achieve

Lead and develop a high-performing team

• Manage and grow a cross-functional team of marketers spanning digital, demand generation, content strategy, and campaign execution. Foster a culture of craft, speed, and accountability.

• Own the EMEA content and campaign narrative

• Develop messaging houses grounded in real customer problems, use cases, and outcomes. Build modular, deployable content bills of materials (BOMs) — stories, assets, templates, talk tracks, proof points, and examples — that travel across channels and markets.

• Lead regional demand generation

• Leadership over the EMEA demand engine—across self serve and sales assist audiences, with repeatable programmes that have clear positioning, modular assets, and measurement plans that connect directly to pipeline and revenue.

• Orchestrate market launches and flagship campaigns

• Translate global narratives into market-ready messaging, toolkits, and channel plans. Lead the content and toolkit workstream for product launches and flagship regional campaigns. Keep cross-functional plans, assets, and timelines aligned and deployable across EMEA.

• Enable the wider regional team

• Partner with Country Marketing, Storytelling, Sales, and global Product Marketing to ensure consistent storytelling, proof points, and talk tracks across every market and channel. Your team's output is what others build from.

• Scale with AI

• Build and apply AI-driven workflows to accelerate research, drafting, localisation, and asset iteration at speed — without sacrificing accuracy or customer relevance. Model this capability for the broader team.

• Measure and sharpen

• Use funnel insights — engagement data, customer feedback, and business metrics — to continuously refine messaging, content, and programmes. Report on what's working and make the case for change when it isn't.

Skills You'll Need to Bring

12+ years in B2B marketing — with meaningful time owning both content/narrative and demand generation in a high-growth or enterprise SaaS environment.

• Proven people leadership — experience building, managing, and developing multi-disciplinary marketing teams. You know how to hire for craft and lead through ambiguity.

• Narrative and content mastery — you can write a compelling messaging house, build a scalable toolkit, and coach others to do the same. Customer empathy is instinctive, not a checklist item.

• Demand generation depth — hands-on experience running and optimising paid, email, webinar, and outbound programmes, with a strong grasp of funnel metrics and revenue attribution.

• AI fluency — you actively use AI tools to accelerate your work and can design workflows for your team to do the same. Not a curiosity — an active working practice.

• EMEA market knowledge — experience running multi-market programmes across EMEA with an understanding of localisation needs, cultural nuance, and go-to-market variation across the region.

• Cross-functional influence — able to align and work effectively across global and regional stakeholders in Sales, Product Marketing, Comms, and Country teams — without always having formal authority.

Nice to Haves

the company user: you're comfortable and familiar with the company's value to businesses

• Business level proficiency in French or German

• Experience with freemium business models

#LI-Onsite

A Note on AIYou don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

Equal Opportunity & AccommodationsWe hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. the company is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. the company provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

the company is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. the company considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. the company is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.