Demand & Campaigns Lead, EMEA

Notion; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Notion is seeking an exceptional marketing leader to drive growth across EMEA, owning the end-to-end regional narrative and demand engine. You will lead a multi-disciplinary team across digital, content, and campaigns to convert regional narratives into measurable pipeline and revenue.

The role requires 12+ years in B2B SaaS marketing, strong leadership, and a track record in multi-market programs. A hybrid setup with Notion’s teams in Ireland and beyond is expected.

Qualifications

• 12+ years in B2B marketing in a high-growth or enterprise SaaS environment.
• Proven people leadership and team-building experience.
• Narrative and content mastery with scalable tooling.
• Hands-on demand generation across paid, email, webinar, outbound.
• AI-enabled workflows and practical AI usage.
• Deep understanding of multiple markets across EMEA.
• Ability to influence cross-functionally without formal authority.

Responsibilities

• Lead and develop a high-performing marketing team across digital, content, demand, and campaigns.
• Own the EMEA messaging and campaign narrative with modular content assets.
• Oversee regional demand generation with repeatable programs connecting to pipeline.
• Launch and coordinate market campaigns and flagship regional initiatives.
• Partner with country marketing, sales, and product marketing to ensure consistent storytelling.
• Scale AI-driven workflows for research, drafting, localization, and asset iteration.
• Measure funnel performance and refine messaging and programs.

Skills

Strategic leadership

B2B marketing

Narrative & content

Demand generation

AI fluency

EMEA market knowledge

Cross-functional collaboration

Tools

Not specified

Job description

Who We Are

Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

About The Role:

We're looking for an exceptional marketing leader to drive Notion’s growth across EMEA—the team responsible for both the fuel that powers our regional go-to-market and the engine that converts it into pipeline and revenue. You'll lead a multi-disciplinary group of marketers across digital, demand, content, and campaigns, and you'll own the end-to-end system that turns regional narratives into measurable growth across markets.

What You'll Achieve:

• Lead and develop a high-performing team

  • Manage and grow a cross-functional team of marketers spanning digital, demand generation, content strategy, and campaign execution. Foster a culture of craft, speed, and accountability.

• Own the EMEA content and campaign narrative

  • Develop messaging houses grounded in real customer problems, use cases, and outcomes. Build modular, deployable content bills of materials (BOMs) — stories, assets, templates, talk tracks, proof points, and examples — that travel across channels and markets.

• Lead regional demand generation

  • Leadership over the EMEA demand engine—across self serve and sales assist audiences, with repeatable programmes that have clear positioning, modular assets, and measurement plans that connect directly to pipeline and revenue.

• Orchestrate market launches and flagship campaigns

  • Translate global narratives into market-ready messaging, toolkits, and channel plans. Lead the content and toolkit workstream for product launches and flagship regional campaigns. Keep cross-functional plans, assets, and timelines aligned and deployable across EMEA.

• Enable the wider regional team

  • Partner with Country Marketing, Storytelling, Sales, and global Product Marketing to ensure consistent storytelling, proof points, and talk tracks across every market and channel. Your team's output is what others build from.

• Scale with AI

  • Build and apply AI-driven workflows to accelerate research, drafting, localisation, and asset iteration at speed — without sacrificing accuracy or customer relevance. Model this capability for the broader team.

• Measure and sharpen

  • Use funnel insights — engagement data, customer feedback, and business metrics — to continuously refine messaging, content, and programmes. Report on what's working and make the case for change when it isn't.

Skills You’ll Need to Bring:

• 12+ years in B2B marketing — with meaningful time owning both content/narrative and demand generation in a high-growth or enterprise SaaS environment.

• Proven people leadership — experience building, managing, and developing multi-disciplinary marketing teams. You know how to hire for craft and lead through ambiguity.

• Narrative and content mastery — you can write a compelling messaging house, build a scalable toolkit, and coach others to do the same. Customer empathy is instinctive, not a checklist item.

• Demand generation depth — hands-on experience running and optimising paid, email, webinar, and outbound programmes, with a strong grasp of funnel metrics and revenue attribution.

• AI fluency — you actively use AI tools to accelerate your work and can design workflows for your team to do the same. Not a curiosity — an active working practice.

• EMEA market knowledge — experience running multi-market programmes across EMEA with an understanding of localisation needs, cultural nuance, and go-to-market variation across the region.

• Cross-functional influence — able to align and work effectively across global and regional stakeholders in Sales, Product Marketing, Comms, and Country teams — without always having formal authority.

Nice to Haves:

• Notion user: you're comfortable and familiar with Notion's value to businesses

• Business level proficiency in French or German

• Experience with freemium business models

A Note on AI

You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

Equal Opportunity & Accommodations

We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.