Store Manager

Life Style Sports; Dublin; On-site; EUR 42,000 - 60,000; Full time

Job summary

Life Style Sports in Ireland is seeking a Store Manager who will act as a commercial decision-maker, coach, and culture-builder. You will bring our brand to life in-store, recruit and develop high-performing teams, and deliver unforgettable customer experiences through strong leadership and operational excellence.

You will lead with energy and connection, manage stock and VM standards, and partner with regional teams to drive sales and strategic initiatives across the store.

Qualifications

• Proven track record of 1+ year in delivering exceptional customer experiences while driving overall store performance at a senior level.
• Skilled in making strategic business decisions to maximise profitability and growth.
• Confident in analysing reports and using insights to improve store productivity and results.
• Strong awareness of market, fashion, and fitness trends, with a competitive and innovative mindset.
• Committed to developing people, with the ability to lead, coach, and inspire a talented team.
• Knowledgeable in visual merchandising and product placement, with a passion for creating inspiring in-store experiences.
• Excellent interpersonal and communication skills, able to give constructive feedback and foster collaboration.

Responsibilities

• Leverage your commercial acumen to drive sales, maximise productivity, and control costs across the store.
• Analyse and utilise daily and weekly commercial reports to ensure the store is set up to trade efficiently and profitably.
• Lead the recruitment, coaching, and development of your team, keeping engagement high and preparing future leaders.
• Set clear objectives and KPI targets for your team — and follow up to ensure they are achieved.
• Support and manage underperformers, providing guidance and accountability to align performance with objectives.
• Be a commercial and inspirational leader, taking an active interest in all store concepts to coach and develop an EPIC team.
• Oversee stock management and rotation, ensuring optimal availability and presentation of products.
• Implement VM standards and report outcomes to the regional operations team.
• Maintain regular communication with regional and Brand Centre teams to align on strategy, initiatives, and results.

Job description

At Life Style Sports, we’re redefining what it means to be a sports retailer.

Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through unforgettable customer experiences and the world’s best performance and sport style brands. From our Brand Centre in the heart of Dublin to our carbon-neutral warehouse, everything we do is designed to make a real impact. With 40 stores nationwide, a well-established eCommerce platform, and a passionate team of over 650 people, we bring the best of the world’s leading sports brands to our customers every day. In 2025, we took this even further by joining forces with Castore, a premium performance sportswear brand, as a key partner — strengthening our offer and reinforcing our commitment to innovation, quality, and performance. Guided by our values of Social, Inspirational, and Fearless, we’re creating more than a sports retail business — we’re building a community. One that connects deeply with our customers and champions a vibrant, inclusive workplace culture where our teams can truly thrive. At Life Style Sports, we set our teams up for success through structured training and a supportive onboarding experience. We’re committed to supporting the growth and development of every member of our store teams. We’re proud to be recognised on the Sunday Independent’s Best Employers list since 2023. This recognition reflects our commitment to breaking barriers and challenging the status quo. Are you ready to push boundaries, embrace new challenges, and help shape the future of sports retail?

Role Summary

Our Store Managers are the driving force behind our Brand. As a Store Manager, you are more than a leader - you are a commercial decision-maker, a coach, and a culture-builder. You bring our concepts to life in-store, using your commercial insight to recruit, develop, and inspire high-performing teams across every area of the business.With the autonomy to shape your store’s success, you lead through innovation, energy, and connection along with engaging your team to deliver outstanding results and unforgettable customer experiences. You set the standard for excellence, championing best practice and consistently high levels of customer service.You create a safe, welcoming, and well‑run environment where your team can thrive, ensuring strong operational standards, effective housekeeping, and the highest health and safety practices are upheld at all times.This is your opportunity to lead with purpose, make an impact, and truly own your store.

Role Responsibilities

• Leverage your commercial acumen to drive sales, maximise productivity, and control costs across the store
• Analyse and utilise daily and weekly commercial reports to ensure the store is set up to trade efficiently and profitably
• Lead the recruitment, coaching, and development of your team, keeping engagement high and preparing future leaders.
• Set clear objectives and KPI targets for your team — and follow up to ensure they are achieved
• Support and manage underperformers, providing guidance and accountability to align performance with objectives
• Be a commercial and inspirational leader, taking an active interest in all store concepts to coach and develop an EPIC team
• Oversee stock management and rotation, ensuring optimal availability and presentation of products
• Implement VM standards and report outcomes to the regional operations team
• ns teamMonitor competitors weekly and provide insights and recommendations to drive continuous improvement
• Maintain regular communication with regional and Brand Centre teams to align on strategy, initiatives, and results.

Key Requirements

Proven track record of 1+ year in delivering exceptional customer experiences while driving overall store performance at a senior level. Skilled in making strategic business decisions to maximise profitability and growth.

• Confident in analysing reports and using insights to improve store productivity and results.
• Strong awareness of market, fashion, and fitness trends, with a competitive and innovative mindset
• Committed to developing people, with the ability to lead, coach, and inspire a talented team.
• Knowledgeable in visual merchandising and product placement, with a passion for creating inspiring in-store experiences
• Excellent interpersonal and communication skills, able to give constructive feedback and foster collaboration