Copywriting Lead: AI-Driven Lifecycle Copy (Remote)

Winback; Ireland; Remote; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Fully remote

Zusammenfassung

Winback, an AI-native retention studio for ecommerce brands, is hiring a Copywriting Lead to own copy across our client portfolio and build the systems that let great copy scale. You’ll write high-converting email, SMS and push copy from briefs, adapt your voice across brands, and develop SOPs, frameworks and quality standards that keep copy consistent as volume grows.

You’ll work with AI daily as a thinking partner yet keep copy human-led, use performance data to improve results, and grow into

Qualifikationen

• 5+ years writing copy, ideally email, SMS and lifecycle for ecommerce or consumer brands.
• A strategic writer who cares why a message works, not just how it sounds.
• An AI-native workflow, or one you're actively building.
• A systems thinker who documents what works.
• Full professional English, written and spoken.
• Available to work Eastern Time hours (at least 6 hours of overlap).

Aufgaben

• Write high-converting email, SMS and push copy from strategic briefs.
• Adapt voice across diverse brands, sometimes in the same afternoon.
• Build SOPs, frameworks and quality standards for scale.
• Use AI daily as a thinking partner while keeping copy human-led.
• Use performance data to improve the next email.
• Grow into leading the copy function: hiring and mentoring writers.

Kenntnisse

Copywriting

Strategic writing

AI-native workflow

Systems thinking

English proficiency

Tools

Klaviyo

ESP

Figma

Jobbeschreibung

Winback, an AI-native retention studio for ecommerce brands, is hiring a Copywriting Lead to own copy across our client portfolio and build the systems that let great copy scale. You’ll write high-converting email, SMS and push copy from briefs, adapt your voice across brands, and develop SOPs, frameworks and quality standards that keep copy consistent as volume grows.

You’ll work with AI daily as a thinking partner yet keep copy human-led, use performance data to improve results, and grow into