Department: Retail / E-commerce / Marketing
Reports to: Business Manager
Type: Full-time
About the Role
Location: Ireland
Department: Retail / E-commerce / Marketing
Reports to: Business Manager
Type: Full-time
About the Role
We are looking for a creative, commercially minded and highly personable Content & Customer Care Assistant to join our team.
This is a hybrid role combining content creation, social media, customer engagement and e-commerce support.
You will be responsible for bringing the store and its brands to life online, creating content that feels authentic and aspirational while building genuine relationships with our customers.
The ideal candidate understands premium fashion, has a strong eye for visual content and knows how to turn a social interaction, new arrival or customer enquiry into a sales opportunity.
Key Responsibilities
Content & Social Media
- Plan and create the weekly social media content calendar.
- Create engaging Instagram Reels, Stories, posts and short-form video.
- Photograph and film new collections, product details, styling and in-store activity.
- Develop creative content around new arrivals, launches, events and seasonal campaigns.
- Write engaging captions and product-focused copy.
- Creating the products for the online store, and keeping the online store up to date and merchandised at all times.
- Maintain a consistent premium visual identity across all channels.
- Identify trends and relevant social opportunities while ensuring content remains aligned with the store's brand.
- Work closely with the buying and retail teams to identify key products and stories to feature.
Customer Care & Community
- Respond quickly and professionally to customer DMs, comments and online enquiries.
- Provide knowledgeable advice on sizing, fit, styling, availability and product recommendations.
- Build strong relationships with existing and prospective customers.
- Recognise and develop relationships with VIP and repeat customers.
- Follow up with customers when requested items arrive or relevant new collections launch.
- Use customer conversations to create opportunities for personalised selling.
- Ensure every digital interaction reflects the same level of service as an in-store experience.
Sales & Commercial Support
- Support the team in driving sales through social media and customer outreach.
- Promote key products and new arrivals in a natural, non-pushy way.
- Identify opportunities to contact customers about products suited to their style or previous purchases.
- Support online orders and customer queries where required.
- Monitor which content and products generate the strongest customer response.
- Share customer feedback and commercial insights with the wider team.
Email & Campaigns
- Assist with newsletters and customer communications.
- Help develop campaigns around new collections, seasonal launches, events and special occasions.
- Maintain a consistent tone of voice across social, email and customer communications.
The Person
We are looking for someone who is:
- Naturally warm, friendly and confident with customers.
- Passionate about premium and contemporary fashion.
- Commercially aware and comfortable with selling.
- Creative with a strong visual eye.
- Confident creating content using a phone, Instagram and basic editing tools.
- An excellent written communicator.
- Highly organised and able to manage multiple priorities.
- Proactive and comfortable working independently.
- Naturally curious about social media, fashion and emerging trends.
- Detail-oriented and committed to delivering exceptional customer service.
Previous experience in premium fashion, luxury retail, e-commerce, social media would be highly beneficial.
What Success Looks Like
Success in this role is not simply measured by followers.
We want to see:
- Strong, consistent and engaging content.
- Increased Instagram engagement and reach.
- More customer conversations through social media.
- Increased sales generated through digital customer relationships.
- Growth in repeat and VIP customer engagement.
- Excellent response times to customer enquiries.
- A stronger sense of community around the store.
- Customers feeling that they receive a genuinely personal service online as well as in-store.
Key Performance Indicators
KPIs may include:
- Instagram reach and engagement.
- Reels and Story performance.
- Growth in qualified followers.
- Number and quality of customer conversations.
- Response time to DMs and enquiries.Sales generated through social/customer outreach.
- Repeat customer engagement.
- Email engagement and conversion.
- Content consistency and delivery against the monthly calendar.