Category and Insights Manager

Morgan McKinley

Dublin

Hybrid

EUR 60,000 - 80,000

Full time

3 days ago
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Benefits offered by this job

Work From Home

Job summary

Morgan McKinley Ireland is seeking an analytically driven Commercial Analytics professional for a fast-moving consumer goods environment. You will consolidate data from distributors, retailers, and e-commerce to inform strategic decisions and drive growth across markets.

Using Excel and Power BI, you will build dashboards, deliver regular reporting, and translate complex data into clear recommendations for senior stakeholders across Marketing, Finance, and Sales in a multinational setting.

Qualifications

  • 3-4 years' experience in FMCG, consumer analytics or related field.
  • Strong ability to translate data into actionable insights.
  • Experience with retail, distributor or market data.
  • Experience with Nielsen/Circana/IRI or similar datasets is a plus.
  • Proficient in Excel and Power BI.

Responsibilities

  • Consolidate and analyse a range of commercial data, including distributor, retail, sales and e-commerce information.
  • Develop and maintain dashboards and regular reporting using Excel and Power BI.
  • Produce accurate analysis and insights for monthly and quarterly business reviews.
  • Monitor market and commercial performance, identifying key trends and opportunities.
  • Turn data into clear commercial insights and recommendations for senior stakeholders.
  • Assess potential new markets and monitor launches.
  • Analyze pricing, promotional activity, distribution and sales performance.
  • Identify factors influencing market and category performance.
  • Coordinate reporting timelines and deliverables across projects.
  • Build relationships with stakeholders across functions and markets.
  • Contribute to international business reviews and launch discussions.
  • Support category analysis and competitor reviews.
  • Use insights to contextualize market performance and growth opportunities.
  • Connect customer insights with commercial results.
  • Incorporate insights into business reviews and market assessments.

Skills

Analytical thinking
Commercial awareness
Communication skills
Project management
Stakeholder management

Tools

Power BI
SQL
Excel

Job description

Job Description
Key Responsibilities
  • Commercial Performance & Analytics
    • Consolidate and analyse a range of commercial data, including distributor, retail, sales and e-commerce information.
    • Develop and maintain dashboards and regular reporting using Excel and Power BI.
    • Produce accurate analysis and insights for monthly and quarterly business reviews.
    • Monitor market and commercial performance, identifying key trends and opportunities.
  • Growth & Strategy
    • Work with senior stakeholders to turn data into clear commercial insights and recommendations.
    • Support assessments of potential new markets and monitor the performance of new product or market launches.
    • Conduct detailed analysis across areas such as pricing, promotional activity, distribution and sales performance.
    • Identify the key factors influencing market and category performance.
  • Stakeholder & Project Management
    • Work closely with teams across Commercial, Marketing and Finance to ensure data and insights support business decisions.
    • Contribute to international business reviews, commercial meetings and launch discussions.
    • Coordinate timelines and deliverables across reporting and analytical projects.
    • Build effective working relationships with stakeholders across different functions and markets.
  • Category & Consumer Insights
    • Support category analysis, competitor reviews and wider commercial projects.
    • Use category insights to provide context around market performance and identify opportunities for growth.
    • Work alongside consumer insights teams to connect customer and consumer understanding with commercial results.
    • Help incorporate category and consumer insights into business reviews and market assessments.
Experience & Skills
  • 3-4 years' experience within FMCG, CPG, commercial analytics, business insights or a related area.
  • Strong analytical skills with experience working with retail, distributor or market data.
  • Experience using Nielsen, Circana/IRI or similar market data platforms.
  • Advanced Excel skills and experience with Power BI.
  • Exposure to SQL or other business intelligence tools would be advantageous.
  • Strong commercial awareness with the ability to link data and analysis to business performance.
  • Excellent communication skills, with the ability to present complex information in a clear and engaging way.
  • Strong project management and stakeholder management capabilities.
  • Comfortable working collaboratively across different functions and geographical markets.
  • Experience within category management would be beneficial.
  • Previous international or multi-market experience is desirable.
The Ideal Candidate

This role would suit an analytically strong professional who is commercially curious and enjoys understanding what is driving business performance. The successful candidate will be comfortable working with large datasets but, importantly, will be able to turn analysis into a clear story and meaningful recommendations for stakeholders.

Skills:
  • Organisation
  • Communication
  • Team Player
  • Attention to Detail
  • Multitasker
  • Confident
Benefits:
  • Work From Home TPBN1_IJ
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