Brand Manager GRENADE

Mdlz; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Mondelēz International is seeking a senior marketing professional in Ireland to lead brand portfolio strategy and cross-functional campaigns. You will develop annual plans, set objectives, allocate resources, and shape integrated commercial programs to grow revenue and profit.

Based on consumer insights and strong brand positioning, you will create 360-degree communications, drive consumer experiences, and mentor teams while navigating diverse markets to deliver sustainable growth.

Qualifications

• Experience with consumer goods marketing and brand management.
• Ability to translate consumer insights into strategy.
• Strong presentation and communication skills.
• Proven track record in driving growth through integrated campaigns.

Responsibilities

• Develop annual brand portfolio plans and objectives.
• Allocate resources and recommend integrated commercial plans.
• Develop and execute marketing plans to deliver revenue and profit forecasts.
• Lead 360-degree campaigns and integrated communications.
• Incorporate consumer insights into brand positioning and activation.
• Coach and influence cross-functional teams across regions.

Skills

Brand strategy

Cross-functional leadership

Campaign planning

Consumer insights

Executive communication

Storytelling

Market analysis

Job description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

Relocation Support Available? No Relocation support available

Business Unit Summary

Excited to grow your career?

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type Regular

Brand & Portfolio Management

Marketing