Brand Design Lead - Visual Identity & Campaign Strategy

Uniphar Group; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Uniphar Group in Ireland is seeking a Senior Design Lead to shape and evolve the visual identity across Uniphar Retail, Supply Chain and Consumer brands, blending strategic leadership with hands‑on design delivery across campaigns, digital, print and in‑store experiences.

You will champion brand systems, mentor a Graphic Designer, and partner with stakeholders to translate business goals into distinctive visuals while advancing in‑house capability and AI‑enabled workflows.

Qualifications

• 10+ years of relevant design experience in an in‑house or agency environment.
• A strong portfolio showing conceptual campaign thinking, brand identity development and high‑quality execution across multiple channels.
• A qualification in Visual Communications, Graphic Design or a related discipline.
• Demonstrable experience creating, evolving and applying brand guidelines and visual identity systems.
• Experience producing varied digital assets, including interactive formats, and strong knowledge of print production techniques.
• Experience managing multiple projects, timelines, stakeholders and external suppliers.
• Confidence presenting creative thinking and constructively challenging briefs or inconsistent brand execution.

Responsibilities

• Lead creative projects from concept to delivery across brand campaigns, digital, print, retail and spatial touchpoints.
• Act as brand design guardian, evolving and maintaining visual identities, design systems and brand guidelines. Championing design orientation mindset across the business – showing the importance of a unifying brand system that ensures meaning and recognition (visual brand architecture)
• Translate marketing and business objectives into distinctive conceptual ideas and best‑in‑class creative solutions.
• Provide strategic design input into marketing campaigns, in‑store environments, packaging and customer experience initiatives.
• Remain hands‑on, delivering priority creative work as well as supporting POS, digital assets, presentations and smaller design requirements when needed.
• Manage and mentor one Graphic Designer, providing clear direction, feedback, coaching and development.
• Plan and manage the design workflow, prioritising briefs, allocating work and responding effectively to changing business needs.
• Champion the responsible use of AI‑enabled creative and productivity tools to improve concept development, content adaptation, workflow efficiency and speed to market, while maintaining human creative judgement, brand integrity, accessibility and appropriate governance.
• Direct and quality‑control external creative agencies and suppliers, bringing work in‑house where this improves speed, quality or value and retains brand guardianship.
• Proactively identify design opportunities, brand inconsistencies and customer‑experience issues, and recommend practical solutions.

Skills

Brand identity

Campaign thinking

Leadership

Mentoring

Digital design

Education

Visual Communications/Graphic Design degree

Tools

Adobe Creative Suite

After Effects

PowerPoint

Microsoft Copilot

Canva

Job description

Uniphar Group in Ireland is seeking a Senior Design Lead to shape and evolve the visual identity across Uniphar Retail, Supply Chain and Consumer brands, blending strategic leadership with hands‑on design delivery across campaigns, digital, print and in‑store experiences.

You will champion brand systems, mentor a Graphic Designer, and partner with stakeholders to translate business goals into distinctive visuals while advancing in‑house capability and AI‑enabled workflows.