Lead, Web Analytics & Cloud Data Engineering

IE02 (FCRS = IE002) Novartis Ireland Ltd; Dublin; On-site; EUR 84,000 - 156,000; Full time

Job summary

Novartis Ireland Ltd is seeking an Associate Director, Web Analytics, to lead strategy and technical direction for analytics across GA4, GBQ, and GCP. You will own integrations, design scalable data pipelines, and drive actionable insights across the organization.

The role requires deep cloud analytics experience and proven stakeholder influence in Dublin, Ireland. The candidate will guide analytics governance, oversee event tracking and data quality, and partner with marketing and engineering

Qualifications

• Degree qualified in a relevant business or technical area.
• Extensive experience in web analytics and cloud-based data integration.
• Deep expertise in GA4, GBQ, and GCP, with proven experience in setting up and managing integrations across these platforms.
• Strong background in data architecture, data modeling, and warehousing concepts.
• Hands-on experience with analytics implementations; exposure to GTM and data layer design is desirable but secondary.
• Experience in leading stakeholder discussions, influencing business decisions, and showcasing the value of analytics solutions.

Responsibilities

• Serve as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.
• Own the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.
• Design and implement scalable data pipelines and automated workflows for analytics data collection and reporting.
• Lead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.
• Oversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce.
• Provide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).
• Guide and review data layer designs to ensure completeness and scalability.
• Define data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets.
• Support teams in building dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.

Skills

Cross-Functional Collaboration

Customer Insights

Data Analytics

Stakeholder Engagement

Stakeholder Management

Data Strategy

Agility

Customer Engagement

Customer Experience

Digital Marketing

Marketing Strategy

Product Marketing

Waterfall Model

GA4

Education

Degree in a relevant business or technical field

Tools

GA4

GBQ

GCP

Job description

Novartis Ireland Ltd is seeking an Associate Director, Web Analytics, to lead strategy and technical direction for analytics across GA4, GBQ, and GCP. You will own integrations, design scalable data pipelines, and drive actionable insights across the organization.

The role requires deep cloud analytics experience and proven stakeholder influence in Dublin, Ireland. The candidate will guide analytics governance, oversee event tracking and data quality, and partner with marketing and engineering