Assistant CRM Manager

Sculpted By Aimee; Dublin; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Remote work possible (UK)

Occasional travel

Job summary

Sculpted by Aimee is seeking a proactive Assistant CRM Manager to drive CRM, email marketing, and retention initiatives across the UK and Ireland. You will own campaign planning, segmentation, and channel ownership, with responsibility for app push, SMS, and in-app messaging within a fast-growing beauty brand.

You’ll work with Klaviyo, Shopify and data platforms, collaborating with marketing and ecommerce teams, while supporting growth strategies and retention metrics across channels.

Qualifications

• 3+ years in a CRM/Email Marketing/Retention Marketing role.
• Strong working knowledge of Klaviyo and end-to-end email campaigns.
• Excellent attention to detail and QA processes.
• Analytical mindset with ability to interpret performance data.
• Commercial understanding of e-commerce and customer retention.

Responsibilities

• Plan, brief, build, schedule and deploy email campaigns in Klaviyo across UK and Ireland.
• Create customer segments using behavioural, transactional and engagement data.
• Tailor content for different cohorts, markets and customer journey stages.
• Convert priorities into CRM briefs and channel tone of voice.
• Manage CRM calendar and ensure timely delivery.
• Coordinate with CRM design, e-commerce, product, retail, marketing teams.
• Support key trading moments (launches, Black Friday, Christmas).
• Proofread copy, manage links/tracking, QA across content and markets.
• Build and deploy app push, SMS, pop-ups, sign-ups per CRM strategy.
• Maintain campaign documentation in Asana; optimize flows.

Skills

CRM

Email marketing

Retention marketing

Klaviyo

Shopify

SMS marketing

App push

Asana

Figma

RetentionX

Triple Whale

LoyaltyLion

Tools

Klaviyo

Shopify

RetentionX

Triple Whale

LoyaltyLion

Asana

Figma

Job description

About the Job

Our background and your main purpose...
Sculpted by Aimee is built on one clear idea. It’s beauty that’s made to do more, so you can do you. Founded by makeup artist Aimee Connolly, the brand is rooted in expertise, authenticity and thoughtful innovation.

Our mission is simple, to create a global legacy brand that makes beauty simpler, smarter and more attainable for everyone. Grounded in the belief that beauty should be effortless, inclusive and results-driven, we create high-quality, multitasking makeup and skincare that simplify routines and make beauty easy to get right.

We’re driven by the community we create for, developing products for every age and every stage, shaped by the real needs, insights and experiences of the women who use Sculpted every day. No fuss, no complexity, just products that actually work and do what they promise.

From humble Irish roots, we've scaled with ambition, becoming one of the fastest-growing beauty brands in Ireland and the UK. Sculpted is now a multi-channel, international business, serving customers in over 68 countries and stocked in leading retailers including Boots, Selfridges and John Lewis. Today, our products are available in more than 500 retail locations across multiple markets, alongside our growing e-commerce and owned-store presence.

Innovation is at the heart of everything we do. With award-winning products, a rapidly expanding skincare collection, and a commitment to creating best-in-class customer experiences, we're building a modern beauty brand designed for scale. With products designed to work across every age and every stage, shaped by insight from our community, the women who use Sculpted every day.

As we continue our growth journey, we're looking for ambitious, curious and commercially minded people who want to make an impact, move quickly and help shape the future of beauty alongside a passionate and high-performing team.
Due to this exciting growth, Sculpted by Aimee are looking for a full-time Assistant CRM Manager to join the growing CRM team. Available on a UK remote basis with occasional travel required, or on a hybrid London or Dublin model, this hands‑on role will support the delivery of our customer retention strategy across email, SMS and app push, reporting to the Senior CRM Manager.

Accountabilities Include

Campaign Planning & Execution

• Plan, brief, build, schedule and deploy email campaigns in Klaviyo end to end across the UK and Ireland.
• Identify, recommend and build relevant customer segments in Klaviyo using behavioural, transactional and engagement data.
• Use customer insight to tailor campaign content and targeting for different cohorts, markets and stages of the customer journey.
• Turn trading, product and brand priorities into clear CRM briefs, campaign messaging and engaging customer communications that reflect Sculpted by Aimee’s tone of voice.
• Own the day‑to‑day management of the CRM calendar, ensuring campaigns are delivered accurately and on time.
• Coordinate creative assets, timelines, feedback and approvals with internal stakeholders, including CRM design, e‑commerce, product, retail, commercial and marketing teams.
• Support key trading moments including new launches, Black Friday, Cyber Monday, Christmas and other promotional events.
• Proofread copy and creative, manage links and tracking, and complete robust pre‑send QA across content, audiences, devices and markets.
• Build, schedule and deploy app push notifications, SMS activity, pop‑ups and sign‑up forms in line with the CRM strategy and commercial calendar.
• Maintain clear campaign documentation and processes via Asana so delivery remains efficient, consistent and easy to track.
• Support the Senior CRM Manager with the upkeep and optimisation of existing key flows.

Reporting & Analysis

• Monitor and analyse campaign performance including revenue, engagement, conversion and list growth. Produce clear and consistent post‑campaign reporting, turning results into actionable recommendations rather than reporting metrics in isolation.
• Identify opportunities to improve campaign performance through testing and optimisation.
• Work with data from platforms including Klaviyo, Triple Whale, LoyaltyLion and Shopify.
• Use customer insights and data to identify opportunities to improve frequency, AOV and customer lifetime value.

Sculpted by Aimee is committed to creating a diverse and inclusive workplace where everyone has equal access to opportunities and every voice is valued. We celebrate and respect all differences (seen and unseen) and strongly encourage applications from candidates of all backgrounds. All qualified applicants will be considered regardless of race, colour, religion or belief, gender identity or expression, sexual orientation, national origin, pregnancy or maternity status, disability, age, or any other characteristic protected by law.

Experience Needed

Qualifications and Experience:

Essential:

• 3+ years’ previous experience in a CRM, Email Marketing or Retention Marketing role.

• Strong working knowledge and experience of Klaviyo.
  3+ years’ experience building and deploying email campaigns from end to end.

• Excellent attention to detail and strong QA processes.
  

• Analytical mindset with confidence interpreting performance data.
  

• Strong organisational and project management skills.

• Confidence presenting to stakeholders.

• Commercial understanding of e‑commerce and customer retention.

Desirable

• Experience within a DTC e‑commerce business.
• Experience with SMS marketing.
• Experience working within Shopify.
• Familiarity with reporting tools such as RetentionX or Triple Whale.
• Experience with app push channels.
• Experience with Figma.