Account Director

GEORGE P. JOHNSON (SINGAPORE) PTE. LTD.; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

GEORGE P. JOHNSON (SINGAPORE) PTE. LTD.

seeks an Account Director to lead regional strategy, deliver trusted client counsel, and build a best-in-class practice across Asia. You will drive strategic planning, oversee large campaigns, and mentor teams while maintaining executive-level client relationships. The role requires a commercially astute leader with strong communication skills and a track record of delivering integrated, headline-worthy campaigns across social, earned, and influencer

Qualifications

• Must inspire innovation and optimism across the team and provide clear execution pathways.
• Demonstrate advanced intuition for client dynamics and address challenges with foresight.
• Collaborative and results-focused leadership with no ego or drama.
• Serve as trusted advisor with honest feedback and transparent recommendations.
• Manage pressure with grace and keep teams and clients focused on solutions.

Responsibilities

• Lead strategic planning and cross-discipline innovation across PR, influencer, and social campaigns.
• Oversee client discussions on campaign strategy, performance, and next steps.
• Develop high-level materials reflecting the client’s voice and objectives.
• Oversee decks for large-scale campaigns and ensure alignment with goals.
• Present high-stakes insights to senior stakeholders.

Skills

Start with Yes

Spidey Senses in Tune

No Ego No Drama

Trust & Transparency

Resilient & Optimistic

Spirit of Partnership

Brand & Business Expertise

Time & Budget Tracking

Operational Excellence

Team Scaling & Staffing

Employee Development & Mentorship

Strategic Client Advisory

Written Materials

Deck Development

Presentation Skills

Channel Audits

Job description

PraytellislaunchinginSingaporeastheAsiabaseforourmulti-award-winningglobalagency.Weareacreativecommunicationsconsultancymadebyteamswithstrategicmindsandspiritedhearts,creatingtimely,integrated,headline-worthycampaignsacrosssocial,earned,digital,andmore.After10yearsofcookingupstandoutwork,weknowonethingforsure-we’rejustwarmingup.

Joinasmall,high-impactfoundingteamwithgenuineautonomytoshaperegionalstrategy,backedbyanetworkofinternationalofficesandresourcestosupportambitiouslocallyledcampaigns.Wearelookingforaninspiring,commerciallyastute,andentrepreneurialleaderwhoisexcitedtoactasatrustedstrategicadvisortoclientsandbuildabest-in-classpracticeacrossAsia.

AccountDirectorCriteria

ClientService

• Startwith‘Yes’:Inspireinnovationandoptimismacrosstheteam,providingclearpathwaystoflawlessexecution.
• SpideySensesinTune:Demonstrateadvancedintuitionforclientdynamics,identifyingandpreemptivelyaddressingpotentialchallengeswithforesight.
• NoEgo,NoDrama:Collaborativeandresults-focused,leadbyexample,prioritizingthecollectivesuccessoftheteamandclientoverpersonalgain.
• Trust&Transparency:Serveasatrustedadvisorbydeliveringhonestfeedbackandtransparentrecommendations.
• Resilient&Optimistic:Managepressurewithgrace,keepingteamsandclientsfocusedonsolutions,usinghumorandperspectivetodiffusehigh-pressuresituationswhenneeded.
• SpiritofPartnership:Deepenclientrelationshipsthroughsenior-levelstrategiccounsel,deliveringmutuallong-termvalue.

Account&TeamManagement

• Brand&BusinessExpertise:Drivestrategicplanningandcross-disciplineinnovationacrossintegratedPR,influencer,andsocialmediacampaigns,ensuringclients’businessgoalsaremetorexceeded.
• Time&BudgetTracking:Leadfinancialoversightformultipleaccounts,ensuringbudgetsalignwithprofitabilitytargets,resourceallocations,andclientexpectations.
• OperationalExcellence:Implementsystemstoimproveteamefficiency,maximizeresourceutilization,andensurehigh-qualitycampaigndeliveryacrossmultipleclients.
• TeamScaling&Staffing:Collaboratewithleadershiptoassessstaffingneeds,managetalentretention,andcontributetohiringdecisions.
• EmployeeDevelopment&Mentorship:Provideformalfeedbacktoteammembersandleadcoachingsessionstobuildexpertisewithintheteam.

EffectiveCommunication

• StrategicClientAdvisory:Actasatrustedsenioradvisorforclients,leadingdiscussionsoncampaignstrategy,performance,andnextsteps.
• WrittenMaterials:Providestrategicinputonhigh-levelmaterials,ensuringallcontentreflectstheclient’svoiceandobjectives.
• DeckDevelopment:Overseethestructureandcontentofdecksforlarge-scalecampaigns,ensuringalignmentwithstrategicgoals.
• PresentationSkills:Deliverhigh-stakespresentations,engagingclientswithclearandactionableinsights.

StrategicPlanning

• ChannelAudits(Earned,Social,Influencer):Shapetheframeworkforaudits,ensuringinsightsareleveragedforstrategicplanningacrosscampaigns.
• TargetAudienceAnalysis(Earned,Social,Influencer):Leadhigh-levelaudienceanalysis,incorporatingcultural,category,andcompetitiveinsightstoinformstrategies.
• ChannelFluency&Strategies(Earned,Influencer,Social):Developoverarchingstrategiesthatalignwithclients’businessobjectives,integratingallthreedisciplines.

CreativeThinking

• Trendjacking&IndustryLeadership:Drivestrategicideationaroundculturaltrends,creatingcampaignsthatleadindustryconversations.
• EarnedMediaDirection:Approveandenhancecreativeconceptsforseasonalandevergreenmediapitches,events,andotherearnedtactics.
• InfluencerorTalentPartnerships:Definethecreativevisionfortalentpartnerships,ensuringalignmentwithbroadercampaignstrategies.
• SocialMedia:Shapeoverarchingcreativestrategiesforsocialcampaigns,integratingthemseamlesslywithearnedandinfluencerefforts.
• BrandCampaignConcepts:Presentinnovative,big-picturecampaignconceptstoclients,positioningtheagencyasacreativeleader.

Execution

• EarnedMedia:Shapeearnedmediastrategyforclients,ensuringinnovativeapproachesdrivemeasurableresults.
• Influencer:Guidecross-functionalteamsinintegratinginfluencersintobroadercampaignstrategies,withafocusonROI.Provideoversightforcriticalactivitiessuchascontractdevelopment.
• SocialMedia:Overseelarge-scalesocialinitiatives,integratinginsightsandstrategyacrosspaid,earned,andownedmedia.

KPI,Merchandising&Reporting

• DataAnalysis&Interpretation:Shapetheapproachtodataanalysisforclientaccounts,integratingbroadertrends.
• StrategicRecommendations:Leadstrategicdiscussionswithclients,positioningdataasthefoundationfordecision-making.Putforthrecommendationsontoolstoleveragegreaterprograminsights(brandliftstudies,salesstudies,etc.)
• StakeholderCommunication:Presenthigh-levelinsightsandrecommendationstoseniorstakeholders.
• GoalAlignment&PerformanceMetrics:EnsureperformancemetricsalignwithclientobjectivesandrefineKPIsasneeded.