Wellness Content Leader & Strategist — On-site Bogor

Ricu's Secret (PT Ricu Perkasa Utama); Jawa Barat; On-site; IDR 55,800,000 - 89,280,000; Full time

Job summary

Ricu's Secret, a health and wellness brand by PT Ricu Perkasa Utama, is seeking a Content Creator to produce engaging videos for TikTok, Instagram, and Shopee. This on-site role in the Cibubur/Bogor area requires confident on-camera presence and proficiency with CapCut or similar tools.

You will lead content ideation, guide junior teammates, monitor analytics, and collaborate with marketing and design to align content with brand goals.

Qualifications

• Have a content creator portfolio and active social media/content account.
• Minimum 1 year of experience; fresh graduates are welcome with a strong portfolio.
• Passionate about lifestyle, beauty, wellness, and creative production.

Responsibilities

• Develop long-term content strategies and lead brainstorming sessions to keep up with trends.
• Guide junior team members, evaluate performance, and delegate production tasks (writing, filming, editing).
• Monitor campaign metrics, adjust strategies based on audience engagement, and drive sales conversions.
• Work closely with marketing, design, and product teams to align content with overarching business goals.

Skills

Video editing

On-camera presence

Tools

CapCut

Job description

Ricu's Secret, a health and wellness brand by PT Ricu Perkasa Utama, is seeking a Content Creator to produce engaging videos for TikTok, Instagram, and Shopee. This on-site role in the Cibubur/Bogor area requires confident on-camera presence and proficiency with CapCut or similar tools.

You will lead content ideation, guide junior teammates, monitor analytics, and collaborate with marketing and design to align content with brand goals.