Visionary Creative Lead (Indonesia to the World)

Roast Lab; Pagedangan; On-site; IDR 600,000,000 - 800,000,000; Full time

Job summary

Visioncy Global Nusantara seeks a Visionary Creative Lead to shape bold visual narratives for a global audience. You will own end-to-end creative cycles, crafting authentic Indonesian storytelling that resonates from Jakarta to Tokyo, London, and New York.

You will drive concept development, brand strategy, and cross-platform campaigns, balancing innovative ideas with practical execution and collaboration across teams.

Qualifications

• Creativity & originality in branding and storytelling
• Strong visual communication and design sensibilities
• Excellent collaboration and communication skills

Responsibilities

• Concept & Content Creation: brainstorm, design, and produce high-impact marketing materials, social media content, videos, and copy across all domains.
• Brand Ownership & Strategy: lead the visual strategy, ensuring a flawless, consistent brand voice and identity across digital, print, packaging, and web.
• Campaign Management: translate global ambitions into tangible creative campaigns, managing projects from idea to launch.
• Market & Trend Insight: research global industry trends, consumer behavior, and competitor moves to keep storytelling relevant.
• Performance Optimization: track and analyze campaign performance (engagement, reach, conversions) to elevate content impact

Job description

Visionary Creative Lead (Indonesia to the World)

We Are Hiring: Visionary Creative Lead (Indonesia to the World)

Are you a creator who refuses to copy-paste? Do you look at a blank canvas not as a blank space, but as an opportunity to build something entirely original?

At Visioncy Global Nusantara, we aren’t just launching brands; we are taking authentic Indonesian excellence to the global stage. We are looking for an ambitious, fiercely original Creative Lead to shape the visual narratives of our core ecosystem.

This role is being hired through Roast Lab on behalf of the Visioncy Global Nusantara ecosystem (which includes Visioncy, Kafe de Flores, and The Roast Lab).

The Brands You Will Shape

You won't just be working on one thing. You will build distinct identities for a diverse portfolio:

Visioncy Global Nusantara (www.visioncyglobalnusantara.com): Our corporate anchor. You will communicate our global ambition, integrity, and operational excellence to the world.

Kafe de Flores (www.kafedeflores.com): A brand rooted in culture, storytelling, and premium experiences. You will bring the essence of Flores to a global audience.

K.Expresso (www.kexpresso.com): Our innovative specialty coffee capsule brand. You will tell the rich, sustainable story of Manggarai's single-origin beans, proving that ultimate convenience can coexist with authentic, premium artisanal excellence.

The Roast Lab (www.theroastlab.com): Our precision-driven, modern coffee/roastery concept. Your work here will feel cutting-edge, scientific yet accessible, and deeply engaging.

Who You Are

We are not looking for followers, trend-chasers, or people who rely on templates. We want a true original who matches these core traits:

Radical Integrity: You deliver clean, honest, high-quality work. You never cut corners and take immense pride in your craft.

Ambitious yet Modest: You want to build a world-class portfolio, but you leave your ego at the door. You listen, collaborate, and let the work do the talking.

Genuine Creator: Your ideas come from deep curiosity, not a quick scroll through someone else's Pinterest board.

Global Thinker: You know how to translate local Indonesian roots into a visual language that resonates from Jakarta to Tokyo, London, and New York.

What You Will Do (The Role)

We've streamlined the creative execution process into five core missions. You will own the creative cycle from spark to scale:

Concept & Content Creation: Brainstorm, design, and produce high-impact marketing materials, social media content, videos, and copy across all three domains.

Brand Ownership & Strategy: Lead the visual strategy. Ensure a flawless, consistent brand voice and identity across digital, print, packaging, and web.

Campaign Management: Turn big, global ambitions into tangible creative campaigns, managing projects smoothly from initial idea to final launch.

Market & Trend Insight: Conduct deep research into global industry trends, consumer behavior, and competitor moves to keep our storytelling relevant and original.

Performance Optimization: Track and analyze campaign performance (engagement, reach, conversions) to constantly elevate the impact of our content.

Why Join Us?

This isn't a role where you will get bored or stuck in a corporate loop. You will have the creative freedom to build brands from the ground up and watch them scale internationally. If you have the drive to put Indonesian innovation on the global map, we want to give you the platform to do it.