Unified Field Sales Platform Product Manager

PT. Sukanda Djaya - Diamond Cold Storage; Indonesia; On-site; IDR 350,000,000 - 700,000,000; Full time

Job summary

Diamond Food Indonesia, through PT Sukanda Djaya, is hiring a Product Manager to build one centralized, modular sales platform for Modern Trade, General Trade, Food Service, Mitra/resellers, and Depo, covering the full field sales workflow for reps, merchandisers, and supervisors.

You will own strategy, drive a phased rollout, and collaborate with IT, UI/UX and data teams, delivering AI-assisted selling, offline-first field usage, and performance dashboards to raise adoption and sales

Qualifications

• Bachelor's degree or higher in science, technology, engineering, or management.
• At least 5 years (Associate Manager) or 7 years (Manager) of experience as a Product Manager / Digital Product Owner.
• Experience building apps for field sales teams (sales force automation, retail execution, merchandiser, or CRM) in FMCG or distribution.
• Experience managing mobile/web app development projects with IT teams and vendors.
• A track record of shipping AI-powered products, ideally agentic AI applications in which AI agents plan and complete multi-step tasks for users.

Responsibilities

• Discover and benchmark how sales reps, merchandisers, and supervisors work in every channel.
• Own the strategy and roadmap for one modular platform and consolidation of apps.
• Visit and route management: journey planning, location-verified check-in/check-out, guided visit tasks, and offline-first use in the field.
• Order and commercial execution: order taking with suggested orders, price and promotion execution, and target-versus-achievement tracking.
• In-store execution: must-have SKU listing, on-shelf availability, share of shelf, display and planogram compliance with photo evidence, and competitor price and promotion capture.
• Outlet and performance intelligence: a single view of each outlet, sell-out trends, supervisor dashboards and coaching tools, and incentives that reward good execution.
• AI-assisted selling: recommendations, image recognition, and AI agents that prepare visits, flag gaps, and suggest the next best action.
• Launch and adoption: phased rollout by channel, sales team training, and user support.
• Delivery and integration: work with the IT, UI/UX, and data teams and with vendors, and integrate with company systems.
• CRM capability as the final stage: a complete customer profile, visit and transaction history, sales opportunity pipeline, and follow-up reminders.

Job description

Diamond Food Indonesia, through PT Sukanda Djaya, is hiring a Product Manager to build one centralized, modular sales platform for Modern Trade, General Trade, Food Service, Mitra/resellers, and Depo, covering the full field sales workflow for reps, merchandisers, and supervisors.

You will own strategy, drive a phased rollout, and collaborate with IT, UI/UX and data teams, delivering AI-assisted selling, offline-first field usage, and performance dashboards to raise adoption and sales