Syndication Specialist

Pt Bank Muamalat Indonesia Tbk; Jakarta Pusat; On-site; IDR 800,000,000 - 1,800,000,000; Full time

Job summary

Mastercard seeks a Director of Consumer Marketing to lead Indonesia's consumer marketing and media strategy within the SEA Marketing team. The role focuses on innovating digital campaigns, using mobile tech and data-driven targeting to boost brand preference and usage.

The incumbent will shape multi-channel plans, manage social content, and optimize campaigns with issuers, leveraging Mastercard assets for domestic market impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience across large organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high-performing teams and agencies-setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies.

Responsibilities

• Innovate, execute, implement and optimize digital marketing using mobile devices and emerging technology.
• Assist business teams in developing deep consumer insights using segmentation data to define multi-channel targeting for key segments.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's assets to drive preference and share with customers and cardholders; create new assets for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's marketing assets.

Skills

Leadership

Strategic planning

Digital marketing

Social media

Media planning

Campaign management

Budget management

Stakeholder management

Team management

Analytical mindset

Education

Bachelor's degree in Marketing, Business, Communications

MBA or equivalent

Job description

Director, Consumer Marketing

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Marketing
Overview
The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.
**The Role**

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

**All About You**

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high-performing teams and agencies-setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies-able to translate platform trends into scalable consumer programs.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline-able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated