Director, Consumer Marketing & Brand Growth

Days – Pt. Vakansi Media Global; Jawa Barat; Hybrid; IDR 450,000,000 - 750,000,000; Full time

Job summary

Mastercard Indonesia is seeking a Director, Consumer Marketing to lead the Indonesia Consumer Marketing and Media strategy within SEA. You will drive brand preference and usage across multi-channel campaigns and partner networks, guiding digital initiatives and performance marketing.

You will shape insights, oversee social content, sponsorship assets, and B2B2C campaigns with issuers, ensuring alignment with regional requirements and governance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large organizations.

Responsibilities

• Lead Indonesia Consumer Marketing and Media strategy to drive Mastercard brand preference and usage.
• Innovate, execute, and optimize digital marketing using mobile devices and emerging tech.
• Develop and measure social media content and manage the social publishing calendar.
• Leverage Mastercard sponsorship assets to drive preference and share with customers and cardholders.
• Develop B2B2C campaigns with Issuers leveraging Mastercard's marketing assets.

Skills

Digital marketing

Brand management

Strategic planning

Leadership

Performance marketing

Stakeholder management

Budget management

Education

Bachelor's degree in Marketing, Business, Communications

MBA (preferred)

Tools

CRM platforms

Social media management tools

Job description

Mastercard Indonesia is seeking a Director, Consumer Marketing to lead the Indonesia Consumer Marketing and Media strategy within SEA. You will drive brand preference and usage across multi-channel campaigns and partner networks, guiding digital initiatives and performance marketing.

You will shape insights, oversee social content, sponsorship assets, and B2B2C campaigns with issuers, ensuring alignment with regional requirements and governance.