Strategic Programs & AI Transformation Manager - Indonesia - GBS

TikTok; Jakarta Pusat; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

TikTok is seeking a Strategic Programs & AI Transformation Manager to support GBS Indonesia. You will partner with business leaders to set priorities, solve complex commercial problems, and lead cross‑functional initiatives, identifying AI and automation opportunities across GBS workflows.

You will build the AI transformation roadmap, manage pilots and rollouts, and develop playbooks for repeatable success across regions and functions.

Qualifications

• Five or more years of experience in business strategy, management consulting, strategy and operations, business analytics, AI implementation, digital transformation, technical program management, or a related field.
• Experience leading cross-functional projects from problem definition through implementation and outcome measurement.
• Strong business analysis skills with a hands‑on approach to data; proficiency in SQL and spreadsheets. Familiarity with Python, APIs, prompt design, AI evaluation tools, data‑visualization tools, or low‑code automation platforms.
• Experience building forecasts, opportunity assessments, financial models, or business cases.
• Experience translating business problems into structured workstreams and clear requirements for business and technical teams.
• Working knowledge of generative AI, large language models, AI agents, retrieval‑augmented generation, or workflow automation.
• Professional proficiency in English. Strong written and verbal communication skills, with the ability to present complex analysis and recommendations to senior leaders.

Responsibilities

• Lead cross‑functional initiatives across Sales, Client Solutions, Agency Partnerships, Product, Marketing Science, Data, and Operations.
• Develop and manage the AI transformation roadmap for GBS Indonesia, prioritizing use cases based on business value, data readiness, feasibility, cost, and risk.
• Translate business requirements into workflows, data requirements, test cases, and acceptance criteria for Product, Engineering, Data Science, and BI teams.
• Lead AI and automation projects from definition through pilot, testing, rollout, adoption, and post‑launch improvement.
• Build reporting frameworks to track project status, dependencies, risks, investment, adoption, and results.

Skills

Strategy & operations

AI implementation

Digital transformation

Technical program management

Data analysis

SQL & spreadsheets

Python / APIs

English proficiency

Tools

SQL

Spreadsheets

Python

APIs

Prompt design

AI evaluation tools

Data visualization tools

Low-code automation

Job description

Strategic Programs & AI Transformation Manager - Indonesia - GBS

Location:

Employment Type:

Regular

Job Code:

A255938

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Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.Responsibilities:We are looking for a Strategic Programs & AI Transformation Manager to support GBS Indonesia. This role will partner with business leaders to set priorities, solve complex commercial problems, and lead cross-functional initiatives. The role will also identify and implement AI and automation opportunities across GBS workflows.

• Lead business performance reviews and planning, OKR setting, forecasting, and for GBS Indonesia.
• Manage the rhythm of the business, including weekly, monthly, and quarterly reviews. Develop clear narratives and recommendations for local, regional, and global leadership.
• Analyze revenue, advertiser behavior, campaign performance, product adoption, sales pipelines, TikTok Shop, and productivity data to identify growth opportunities and performance gaps.
• Break down ambiguous business problems, identify root causes, and translate findings into specific recommendations and execution plans.
• Lead high-priority initiatives across Sales, Client Solutions, Agency Partnerships, Product, Marketing Science, Data, and Operations.
• Build business cases and evaluate the expected revenue, productivity, cost, and client impact of proposed initiatives.
• Map business workflows and identify opportunities for AI, automation, data products, or process improvement.
• Develop and manage the AI transformation roadmap for GBS Indonesia, prioritizing use cases based on business value, user needs, data readiness, technical feasibility, cost, and risk.
• Translate business requirements into workflows, data requirements, test cases, and acceptance criteria for Product, Engineering, Data Science, and BI teams.
• Lead AI and automation projects from initial problem definition through pilot, testing, rollout, adoption, and post-launch improvement.
• Define evaluation frameworks covering output accuracy, completeness, user acceptance, human review, adoption, and business impact.
• Use pilots, baselines, control groups, or A/B testing to assess whether proposed solutions improve business performance.
• Build reporting frameworks to track project status, dependencies, risks, investment, adoption, and results.
• Investigate projects with weak results or adoption and determine whether to improve, redesign, or stop them.
• Document successful approaches and develop repeatable playbooks, training materials, and operating processes.

Qualifications

Minimum Qualifications:

• Five or more years of experience in business strategy, management consulting, strategy and operations, business analytics, AI implementation, digital transformation, technical program management, or a related field.
• Experience leading cross-functional projects from problem definition through implementation and outcome measurement.
• Strong business analysis skills with a hands‑on approach to data; proficiency in SQL and spreadsheets. Familiarity with Python, APIs, prompt design, AI evaluation tools, data‑visualization tools, or low‑code automation platforms.
• Experience building forecasts, opportunity assessments, financial models, or business cases.
• Experience translating business problems into structured workstreams and clear requirements for business and technical teams.
• Working knowledge of generative AI, large language models, AI agents, retrieval‑augmented generation, or workflow automation.
• Professional proficiency in English. Strong written and verbal communication skills, with the ability to present complex analysis and recommendations to senior leaders.

Preferred Qualifications:

• Experience in digital advertising, e‑commerce, marketplaces, consumer technology, or another platform business.
• Experience implementing AI, machine‑learning, automation, or data solutions in a production business environment.
• Understanding of advertising products, client segmentation, product adoption, sales pipelines, campaign measurement, or TikTok Shop operations.
• Experience working with responsible‑AI teams on the review of AI solutions.
• Experience working with regional or global stakeholders.

Job Information

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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