Sr. Digital Planner

dentsu; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Dentsu is seeking a Senior Digital Planner in Jakarta to shape digital strategy and own planning across major accounts. You will challenge briefs, connect data and context, and influence client decisions with clear, commercially grounded recommendations.

You'll work with Strategy, Investment, Performance, Creative, Commerce, and Data teams to deliver integrated solutions that move business metrics and customer outcomes. This role emphasizes judgment and collaboration.

Qualifications

• Turn business questions into digital strategies across channels.
• Own digital planning across key accounts.
• Challenge briefs and offer clear viewpoints.
• Collaborate with Strategy, Investment, Performance, Creative, Commerce, and Data.
• Read data to identify opportunities and improve decisions.
• Influence clients with clear, commercially relevant recommendations.

Responsibilities

• Turn business questions into digital strategies by connecting audience behavior, data, market context, and client objectives.
• Own digital planning across key accounts, translating strategy into channel, audience, format, budget, and measurement decisions.
• Challenge and sharpen the brief with a strong point of view on where digital can create impact.
• Work with Strategy, Investment, Performance, Creative, Commerce, and Data to build connected solutions.
• Read campaign data and market signals to identify opportunities and improve decisions.
• Influence clients with thoughtful, actionable recommendations.

Skills

Digital planning

Analytical thinking

Strategic thinking

Client presenting

Collaboration

AI curiosity

Investment awareness

Leadership potential

Stakeholder influence

Job description

You've spent years learning how digital works. The next challenge is deciding where it should go. As a Senior Digital Planner, you'll have a bigger say in the decisions behind the plan. You'll work with clients to understand the business problem, challenge the obvious answer, and decide where digital can create the greatest impact. That means looking beyond platforms and formats to connect audience behavior, data, culture, media, and commercial reality. You'll still be close to the work, but your value won't be measured by how many campaigns you can manage. It will be measured by the quality of the decisions you influence. You'll work alongside Strategy, Investment, Performance, Creative, Commerce, and Data specialists, bringing different perspectives together and turning them into action. You'll have room to build your point of view, influence senior stakeholders, and solve problems where the answer isn't already in the playbook. If you're ready for a role where your judgment matters as much as your execution, this is your next step.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com

About Our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media. Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes. Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimization, Media effectiveness and the like.

What You'll Do

• Turn business questions into digital strategies by connecting audience behavior, data, market context, and client objectives.
• Own digital planning across key accounts, translating strategy into channel, audience, format, budget, and measurement decisions.
• Challenge and sharpen the brief, bringing a clear point of view on where digital can create the greatest impact.
• Work across specialists in Strategy, Investment, Performance, Creative, Commerce, and Data to build stronger, more connected solutions.
• Read what the data is telling you, using campaign performance and market signals to identify opportunities, solve problems, and improve the next decision.
• Influence clients with your thinking, turning complex information into recommendations that are clear, commercially relevant, and worth acting on.

A Bit About You

• At least 3 years of digital media planning experience, ideally within a media, performance, or integrated agency.
• You've moved beyond knowing what each platform can do. You understand how digital can solve different business problems.
• Strong analytical and strategic thinking, with the confidence to turn data into a point of view rather than simply reporting numbers.
• Comfortable presenting to clients, challenging assumptions, and having conversations where there isn't one obvious answer.
• Curious about AI, creators, commerce, culture, technology, and the constant shifts in digital behavior.
• Commercially aware and comfortable thinking about investment, effectiveness, and business outcomes together.
• A natural collaborator who can bring different specialists together and make the overall thinking stronger.
• Ambitious to keep growing your influence, judgment, and leadership rather than simply adding another title to your CV.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are a Force for Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We will not define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That is what we care about. So, whether you are joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social. www.dentsu.com

Location

Jakarta

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent