Sr Copywriter

Luxehouze; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Luxehouze is seeking a skilled copywriter to craft compelling content across luxury channels, including campaigns, site content, and CRM communications. You will ensure a consistent brand voice and collaborate with Brand, Creative Design, Social Media, and Marketing teams to deliver high-quality, conversion-focused copy.

You will manage multiple projects in a fast-paced environment, edit and mentor junior writers, and stay up-to-date with luxury trends to inform storytelling for watches, bags,

Qualifications

• 5–7 years of copywriting experience.
• Proficient in written English and Indonesian with strong grammar and clarity.
• Detail-oriented with strong editorial judgment.
• Able to follow brand tone and guidelines and adapt messaging.

Responsibilities

• Develop, write, and refine copy across brand campaigns, website, social media, digital ads, CRM, events, and editorial articles.
• Translate briefs into persuasive copy maintaining a consistent brand voice across touchpoints.
• Lead copy development for integrated campaigns aligned with objectives and audience insights.
• Review, edit, and proofread content for clarity, accuracy, consistency, and editorial standards.
• Collaborate with Brand, Creative Design, Social Media, Performance Marketing, CRM, and other teams to ensure cohesive messaging.
• Contribute strategic ideas during campaign planning and content ideation.
• Ensure all copy adheres to brand guidelines and tone, adapting for platforms and audiences.
• Conduct research on luxury trends to create relevant storytelling for watches, bags, jewelry, and beauty.
• Leverage Trello and AI writing tools to boost productivity while maintaining editorial judgment.
• Manage multiple copy projects, meet deadlines, and deliver high-quality work in a fast-paced environment.
• Mentor junior copywriters and share best practices to elevate team quality.
• Continuously evaluate content performance and apply insights to optimize engagement and conversion across channels.

Skills

Copywriting

Bilingual English & Indonesian

Editing

Brand voice

Tools

Trello

ChatGPT / AI writing tools

Job description

About Luxehouze Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches, fashion, and beauty. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity. We are looking for a POSITION, who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale — not just “execute tasks.”

What Will Be Challenging

Please read this carefully - it’s here to help you self-select.

• Expectations are high and visible
• Problems may be ambiguous and fast-moving
• Priorities can change as the business scales
• Feedback is direct and frequent
• Performance is measured by results, not intentions
• If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.

Responsibilities:

• Develop, write, and refine compelling copy across multiple channels, including brand campaigns, website content, social media, digital ads, CRM, event communications, and editorial articles.
• Translate marketing briefs into persuasive, engaging, and conversion-driven copy while maintaining a consistent brand voice across all customer touchpoints.
• Lead copy development for integrated marketing campaigns, ensuring messaging aligns with business objectives, audience insights, and brand positioning.
• Review, edit, and proofread content to ensure clarity, accuracy, consistency, and high editorial standards before publication.
• Partner closely with Brand, Creative Design, Social Media, Performance Marketing, CRM, and other cross-functional teams to develop cohesive campaign messaging.
• Contribute strategic ideas during campaign planning, content ideation, and creative brainstorming sessions.
• Ensure all copy adheres to brand guidelines, tone of voice, and communication standards while adapting messaging for different platforms and audiences.
• Conduct research on luxury industry trends, consumer behavior, competitors, and cultural moments to create relevant and impactful storytelling for watches, bags, jewelry, and beauty categories.
• Leverage AI writing tools and project management platforms (such as Trello) to improve productivity, collaboration, and content quality while maintaining strong editorial judgment.
• Manage multiple copywriting projects simultaneously, prioritize deadlines, and deliver high-quality work in a fast-paced environment.
• Mentor junior copywriters by providing constructive feedback, reviewing copy, and sharing best practices to elevate overall team quality.
• Continuously evaluate content performance and apply insights to optimize messaging, engagement, and conversion across channels.

Requirement & Qualifications:

• 5-7 years of handling copywriter
• Passion for writing and strong writing skills in both English and Indonesian, with attention to detail and the ability to follow brand tone and guidelines.
• Curious, fast learner, and proactive in asking the right questions to move tasks forward.
• Detail-oriented with a keen eye for grammar, flow, and clarity.
• Open-minded and responsive to feedback, with the ability to apply suggestions constructively.
• Ability to manage multiple tasks and deadlines, showing reliability and accountability.
• Familiarity with Trello and AI writing tools (ChatGPT,etc.) is a plus.
• Previous internship or project experience in copywriting or content creation is preferred, but fresh learners with potential are welcome.
• Eagerness to learn about brand tone of voice and maintain consistency in copywriting style.