Social Media Supervisor

WINOD RITEL INDONESIA; Kota Semarang; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A prominent fashion retail company in Semarang seeks a Content Strategist/Social Media Supervisor to lead content creation and strategy. Candidates should have 3-5 years of experience in the fashion industry, a relevant bachelor's degree, and expertise in social media marketing. This on-site role requires proficiency in engaging content development and understanding platform algorithms to maximize brand visibility.

Qualifications

• 3 - 5 years experience as Content Strategist/Social Media Supervisor in Fashion Retail or similar.
• Expert in creating engaging content for brand awareness and audience engagement.
• Proficient in current social media trends and updates.

Responsibilities

• Plan and oversee quality of video, photo, and design content.
• Ensure content aligns with algorithms for visibility.
• Manage digital content across social media platforms.

Skills

Content strategy & copywriting

Managing social media marketing campaigns

Proficiency in Instagram and TikTok algorithms

Trend-oriented mindset

Education

Bachelor’s degree in Marketing, Communication, or related

Job description

Overview

• Plan, create, edit, and oversee the quality of video, photo, and design content for internal and external purposes.
• Ensure content is aligned with the algorithm to maximize FYP visibility.
• Develop high-quality copywriting for websites, social media, and marketing materials.
• Manage digital content across all social media platforms, including posting, editing, engagement, and campaign promotion.
• Coordinate the design and distribution of promotional materials through online and offline channels.
• Develop branding strategies aligned with business goals and maximize brand value through new opportunities.
• Collaborate with creative teams, cross-departments, and external partners to support marketing initiatives.
• Monitor company website and social media pages while responding to customer inquiries and feedback.

Qualifications

• Have 3 - 5 years experience as Content Strategist / Social Media Supervisor in the Fashion Retail industry or similar.
• Bachelor’s degree (S1) in Marketing, Communication, Advertising, Visual Communication Design, or other relevant majors.
• Experienced in managing social media marketing campaigns.
• Expert in content strategy & copywriting (skilled in creating engaging content for brand awareness, audience engagement, and conversion).
• Proficient in Instagram, TikTok, and other Social Media algorithms.
• Trend-oriented and always staying current with emerging social media updates.
• Willing to work from office