Social Media Specialist

Pengiklan Anonim; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing agency based in Jakarta Utara is seeking a Social Media Manager to oversee digital accounts across various platforms. The ideal candidate will manage, develop, and execute content strategies, optimize paid advertising campaigns, and analyze performance metrics. A Bachelor's degree in Marketing or a related field and experience in social media management are essential for this role.

Qualifications

• Proven experience in social media management & e-commerce (agency/brand background is a plus).
• Strong portfolio showcasing creative content that drives engagement and conversions.
• Solid understanding of digital KPIs: followers growth, engagement rate, conversion, GMV, ROAS.

Responsibilities

• Manage all social media & marketplace accounts (TikTok, Instagram, YouTube, Facebook, Shopee, Tokopedia, etc.).
• Develop content strategies and campaigns that drive engagement and sales.
• Plan, execute, and optimize paid advertising campaigns (Meta Ads, TikTok Ads, Shopee/Tokopedia Ads).
• Monitor and analyze social media & e-commerce performance.

Skills

Social media management

Content strategy development

Digital marketing tools

Analytical skills

Influencer partnership management

Education

Bachelor’s degree in Marketing, Communication, Advertising, or related field

Tools

Meta Ads Manager

TikTok Ads

Shopee/Tokopedia Seller Center

Google Analytics

BuzzSumo

Job description

Manage all social media & marketplace accounts (TikTok, Instagram, YouTube, Facebook, Shopee, Tokopedia, etc.).

Develop content strategies and campaigns that drive engagement and sales.

Create, schedule, and publish daily posts in collaboration with the design & video team.

Plan, execute, and optimize paid advertising campaigns (Meta Ads, TikTok Ads, Shopee/Tokopedia Ads).

Oversee online stores in marketplaces (promotions, vouchers, flash sales, live shopping).

Build partnerships with influencers & affiliates and track performance.

Monitor and analyze social media & e-commerce performance using tools (Google Analytics, BuzzSumo, Seller Center, etc.).

Prepare weekly & monthly reports covering growth, engagement, and sales performance.

Stay updated on digital trends, algorithms, and competitor strategies.

Qualifications:

Bachelor’s degree in Marketing, Communication, Advertising, or related field.

Proven experience in social media management & e-commerce (agency/brand background is a plus).

Strong portfolio showcasing creative content that drives engagement and conversions.

Proficient in digital tools (Meta Ads Manager, TikTok Ads, Shopee/Tokopedia Seller Center, BuzzSumo, etc.).

Solid understanding of digital KPIs: followers growth, engagement rate, conversion, GMV, ROAS.

Creative, proactive, multitasking, and data-driven mindset.

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