Social Media Specialist

Rocketindo; Jakarta Pusat; On-site; IDR 72,540,000 - 133,920,000; Full time

Job summary

Rocketindo is looking for a Social Media Specialist to craft weekly Instagram and TikTok content from our Thamrin, Jakarta office. You’ll create engaging posts that showcase products and reflect the Rocketindo brand voice.

You will stay ahead of trends, edit with CapCut, and ensure videos perform well across platforms while driving engagement, traffic, and sales.

Join a team focused on turning creative ideas into real impact and growth for the brand.

Qualifications

• Deep understanding of Instagram, TikTok, and what makes content go viral.
• Advanced in CapCut or similar mobile editing tools.

Responsibilities

• Collaborate with Social Media Leads to plan and produce weekly content — mainly for Instagram and TikTok.
• Post engaging daily content that authentically showcases our products and brand personality.
• Stay plugged into trends, creators, and viral formats — and translate them into unique, on-brand content.
• Ensure content is optimized for each platform and sounds like Rocketindo.
• Monitor content performance weekly, identify what’s working (or not), and propose ideas to improve impact and conversion.

Skills

Social-Savvy

Engaging On-Camera

Creative & Strategic

Performance-Oriented

Tools

CapCut

Job description

Location: Thamrin, Jakarta | Department: Online Marketing

Monthly Salary

6.500.000 - 12.000.000 / month

At Rocketindo, we don’t just sell products — we build experiences that connect, inspire, and convert. Social media is one of our strongest growth channels, and we’re looking for a Social Media Specialist who can turn creativity into content, and content into results.

If you live on Instagram and TikTok, know what makes people stop scrolling, and love the thrill of content that performs — you might be exactly who we’re looking for.

What You’ll Do:

• Collaborate with Social Media Leads to plan and produce weekly content — mainly for Instagram and TikTok.
• Post engaging daily content that authentically showcases our products and brand personality.
• Stay plugged into trends, creators, and viral formats — and translate them into unique, on-brand content.
• Ensure content is optimized for each platform and sounds like Rocketindo.
• Monitor content performance weekly, identify what’s working (or not), and propose ideas to improve impact and conversion.

What We’re Looking For:

• Social-Savvy

Deep understanding of Instagram, TikTok, and what makes content go viral.

• Engaging On-Camera

Confident, natural, and expressive when speaking to the camera.

• Creative & Strategic

Strong instincts for what captures attention and drives action.

Advanced in CapCut or similar mobile editing tools.

Organized, independent, and responsible from idea to final upload.

• Performance-Oriented

You think beyond likes — and aim for engagement, traffic, and sales.

You’ll thrive here if:

• You’re not just here to post content — you’re here to grow a brand, get better every week, and turn creative ideas into real impact.
• You take pride in what you create, you love connecting with people online, and you’re ready to be part of a team that’s building something big — together.