Social Media Lead

Facetology; Jakarta Pusat; On-site; IDR 279,000,000 - 558,000,000; Full time

Job summary

Facetology in Jakarta is seeking a Social Media Lead to drive brand visibility and audience growth across platforms from office in South Jakarta. You will guide a small social media team, shape content, analyze campaign performance, collaborate with marketing and design, and stay ahead of trends to keep Facetology at the forefront of beauty social spaces.

This role requires 3–5 years of experience and leadership capability.

Qualifications

• 3–5 years in social media management with leadership.
• Proven success crafting social media strategies.
• Strong analytics and reporting skills.
• Excellent written and verbal communication; creative content.

Responsibilities

• Develop and oversee the execution of comprehensive social media strategies to enhance brand visibility, engagement, and growth.
• Lead the social media team, providing guidance and support to ensure high-quality content and effective campaign execution.
• Manage content planning, creation, and scheduling for all social media platforms, ensuring alignment with the brand’s tone and objectives.
• Analyze social media performance metrics and generate actionable insights to optimize campaigns and strategies.
• Collaborate with other departments, such as marketing, design, and product teams, to align social media efforts with broader business goals.
• Stay updated on social media trends, platform updates, and best practices to keep the brand ahead of the curve.
• Oversee social media advertising campaigns, including budgeting, targeting, and performance tracking.

Skills

Leadership

Social media strategy

Analytics

Content creation & storytelling

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Ads Manager

TikTok Ads

Google Analytics / GA4

Job description

Responsibilities

#BeOneofOurFaces!

Joining FACETOLOGY means becoming part of a dynamic beauty brand. We are a human-centric environment, driven by the purpose of enhancing quality of life through our products.

As a Social Media Lead, You Will

• Develop and oversee the execution of comprehensive social media strategies to enhance brand visibility, engagement, and growth.
• Lead the social media team, providing guidance and support to ensure high-quality content and effective campaign execution.
• Manage content planning, creation, and scheduling for all social media platforms, ensuring alignment with the brand’s tone and objectives.
• Analyze social media performance metrics and generate actionable insights to optimize campaigns and strategies.
• Collaborate with other departments, such as marketing, design, and product teams, to align social media efforts with broader business goals.
• Stay updated on social media trends, platform updates, and best practices to keep the brand ahead of the curve.
• Oversee social media advertising campaigns, including budgeting, targeting, and performance tracking.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management, with at least 1-2 years in a leadership role.
• Proven expertise in crafting and implementing successful social media strategies.
• Strong understanding of social media analytics tools and reporting.
• Excellent written and verbal communication skills, with a creative approach to content.
• Ability to lead and inspire a team while working in a fast-paced environment.
• Familiarity with social media advertising platforms such as Meta Ads Manager, TikTok Ads, etc.
• Willing to work from the office (WFO) in South Jakarta.