Social Media Content Creator

Study Bali International; Kuta Selatan; On-site; IDR 55,800,000 - 106,020,000; Full time

Job summary

Study Bali International (SBI) seeks a content creator/social media specialist to develop engaging photo and video concepts, shoot visuals for top platforms, and edit for consistency with the SBI brand.

You will plan daily content, manage campaigns via Meta Ads Manager, and monitor performance to drive reach and leads, while staying current with platform trends and best practices.

Qualifications

• Minimum education as listed; relevant fields preferred.
• Experience as Content Creator or Digital Marketing is a plus.
• Proficient with cameras and smartphones for shoots.
• Strong editing and brand-consistent visuals.

Responsibilities

• Develop creative photo and video concepts aligned with SBI’s brand.
• Shoot photos and videos for Instagram, TikTok, Facebook, and other platforms.
• Edit content and produce short-form videos (Reels, TikTok, Shorts).
• Plan and publish daily/weekly content across SBI channels.
• Create and manage paid campaigns via Meta Ads Manager and other platforms.
• Monitor performance and refine targeting to improve reach and leads.
• Prepare regular performance reports with actionable insights.

Skills

Photo shooting

Video shooting

Video editing

CapCut

Adobe Premiere

Lightroom

Social media mgmt

Meta Ads Manager

Brand alignment

Education

High School/Vocational diploma

Associate/Bachelor’s degree

Tools

CapCut

Adobe Premiere

Lightroom

Job description

Develop creative, engaging photo and video concepts aligned with Study Bali International’s (SBI) brand identity.

Shoot photos and videos for Instagram, TikTok, Facebook, and other digital platforms.

Ensure visual quality, lighting, angles, and composition meet company standards.

2. Content Editing

Edit photos and videos for social media content and digital ad campaigns.

Produce short-form vertical videos, including Instagram Reels, TikToks, YouTube Shorts, and promotional clips.

Maintain consistent visual branding and editing quality across all outputs.

Create, launch, and manage paid ad campaigns via Meta Ads Manager (Facebook & Instagram Ads) and other digital platforms as needed.

Define and refine target audiences based on company market segmentation.

Monitor ad performance regularly to optimize reach, engagement, and leads.

4. Social Media Management

Plan, schedule, and publish daily/weekly content across SBI’s social media channels.

Engage with comments, direct messages, and community inquiries in a timely, on-brand manner.

Stay on top of social media trends and algorithm updates to keep content fresh and relevant.

5. Reporting & Evaluation

Track key social media and ad metrics (reach, engagement, CTR, leads, and conversions).

Prepare regular performance reports with actionable insights for future content and campaign improvements.

QUALIFICATIONS:

Minimum High School/Vocational (SMA/SMK) diploma or Associate/Bachelor’s degree (D3/S1), preferably in Multimedia, Visual Communication Design (DKV), Communications, or Marketing.

Previous experience as a Content Creator, Social Media Specialist, or in Digital Marketing is a strong plus.

Skilled in shooting photos and videos using both professional cameras and smartphones.

Proficient in photo and video editing tools (CapCut, Adobe Premiere, Lightroom, or similar software).

Strong understanding of social media management across Instagram, TikTok, and Facebook.

Experienced in operating Meta Ads Manager with a solid grasp of digital advertising fundamentals.

Creative, communicative, up-to-date with current social media trends, and full of fresh content ideas.

Detail-oriented, disciplined, responsible, and able to consistently meet targets and deadlines.

Education, Training & Professional Development 11-50 employees

SBI is the leading provider of education camps on the island of Bali, and since 2016, thousands of students have enjoyed our fully integrated stay and study programmes.

We specialize in the delivery of English STEAM camps which we run during holiday seasons and we welcome kids from all over the world to enjoy learning in a Bali paradise environment.

SBI also delivers teenage study camps during school holiday periods and we welcome large groups from Europe and Asia for all-inclusive English training and leisure programmes.

SBI is the leading provider of education camps on the island of Bali, and since 2016, thousands of students have enjoyed our fully integrated stay and study programmes.

We specialize in the delivery of English STEAM camps which we run during holiday seasons and we welcome kids from all over the world to enjoy learning in a Bali paradise environment.

SBI also delivers teenage study camps during school holiday periods and we welcome large groups from Europe and Asia for all-inclusive English training and leisure programmes.