Social Media Content Creator

Juragan Jam; Jakarta Selatan; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

JuraganJam in Jakarta is seeking a hands-on social media content creator focused on Instagram Stories and Reels to showcase our luxury watch collection.

You will plan, shoot, edit, and publish content with a strong visual aesthetic, copywriting, and storytelling, coordinating with sales and marketing to drive customer interest.

This role requires independent work, CapCut proficiency, excellent camera presence, and a passion for watches.

Qualifications

• Portfolio of social media video content.
• Experience in luxury/fashion/lifestyle content.
• Strong Indonesian copywriting and storytelling.

Responsibilities

• Plan, shoot, edit, and publish Instagram Stories and Reels content.
• Produce wrist shots, on-hand demonstrations, and product videos.
• Create Story sequences with hooks, highlights, storytelling and CTAs.
• Develop and execute short-form Reels concepts with aesthetic videos.
• Write engaging caption copy and hooks for Stories/Reels.
• Create product-focused lifestyle and trend videos.
• Follow luxury lifestyle trends and adapt to brand identity.
• Manage content workflow from concept to publishing.
• Maintain an organized footage/content library.
• Coordinate with sales and marketing teams as needed.

Skills

Social media video production

Luxury/lifestyle aesthetic

Indonesian copywriting

Storytelling

CapCut editing

Camera presence

Independent content production

Organized and detail-oriented

Interest in watches

Tools

CapCut

Job description

Responsible for creating, managing, and publishing engaging social media content, with a primary focus on Instagram Stories and short-form Reels. This is a hands‑on content creation position combining strong visual aesthetics, video production skills, copywriting, and commercial storytelling to showcase JuraganJam's luxury watch collection and generate customer interest.

Key responsibilities

• Plan, shoot, edit, and publish Instagram Stories according to the agreed posting schedule
• Produce attractive wrist shots, on-hand demonstrations, close-up details, and product showcase videos
• Create engaging Story sequences using strong visual hooks, product highlights, storytelling, and calls to action
• Develop and execute short-form Reels concepts, including shooting aesthetic videos and performing basic editing
• Write compelling Instagram Story and Reels copy with hooks that capture audience attention
• Create product-focused, lifestyle, and trend-relevant videos
• Follow Instagram, TikTok, and luxury lifestyle trends and adapt relevant trends to JuraganJam's brand identity
• Manage the complete content workflow from concept to publishing
• Maintain an organized footage and content library
• Coordinate with sales and marketing teams as needed

About you

• Experience producing social media video content, supported by a portfolio
• Strong aesthetic sense, particularly in luxury, fashion, accessories, or lifestyle content
• Good understanding of smartphone videography, lighting, framing, and composition
• Proficient with CapCut or similar editing software
• Strong Indonesian copywriting and storytelling skills
• Familiar with Instagram Stories, Reels, and current social media trends
• Comfortable speaking in front of a camera
• Able to execute content independently from start to finish
• Proactive, creative, organized, and detail-oriented
• Interest in watches is preferred but not mandatory