SEO Content Intern - Regional Brand & Growth Marketing

Shopee; Indonesia; On-site; IDR 70,000,000 - 110,000,000; Full time

Job summary

Shopee is seeking an SEO Content Specialist to write, edit, and optimise content across product pages and landing pages. The role focuses on keyword research, on-page SEO, and CMS publication, while leveraging AI tools for ideation and workflow improvements.

You will ensure content quality aligns with Shopee's brand voice and SEO standards. You will collaborate with the Regional SEO Content Team, contribute to experiments, and help track performance metrics.

Qualifications

• Proficient in writing and editing compelling content.
• Fundamental understanding of SEO principles and on-page SEO.
• Able to research, synthesize information, and produce clear, engaging content.
• Strong attention to grammar and detail; quick to learn.

Responsibilities

• Write, edit, and optimise SEO-focused content across formats.
• Conduct keyword research and apply on-page SEO best practices.
• Publish and manage content through CMS platforms.
• Use AI tools to support ideation and workflow improvements.
• Review and refine AI-assisted content for accuracy and brand voice.
• Structure content with SEO-friendly formatting.
• Apply on-page SEO elements like meta titles and internal links.
• Support content performance tracking and reporting.
• Suggest content experiments and trends, including AI-powered experiences.
• Handle ad-hoc tasks for the Regional SEO Content Team.

Skills

Strong writing

Editing

SEO basics

Research

Attention to detail

Willingness to learn

AI tools interest

Tools

WordPress

CMS platforms

Google Search Console

Ahrefs

Job description

Job Description:

• Write, edit, and optimise SEO-focused content, including articles, landing pages, and product-related content, following the team's content framework and SOPs.
• Conduct keyword research and apply on-page SEO best practices.
• Publish and manage content through CMS platforms.
• Use AI tools such as ChatGPT, Gemini, and Perplexity to support content ideation and workflow improvements.
• Review, fact-check, and refine AI-assisted content to ensure accuracy, quality, and alignment with Shopee's brand voice and SEO content standards.
• Structure content with LLM-extractable formatting where relevant.
• Apply on-page SEO best practices (e.g. meta titles, descriptions, internal linking, keyword placement)
• Support content performance tracking, reporting, and optimisation efforts.
• Contribute ideas for content experiments and emerging search trends, including AI-powered search experiences.
• Ad-hoc tasks required by the Regional SEO Content Team

Requirements:

• Strong written and editing skills.
• Basic understanding of SEO principles and content writing best practices.
• Ability to research, synthesise information, and produce clear, engaging content.
• Strong attention to detail, grammar, and willingness to learn.
• Interest in AI tools and their application in content creation.
• Familiarity with WordPress, CMS platforms, Google Search Console, or SEO tools (e.g. Ahrefs) is a plus.