Senior Web & Digital Marketing

PT Indodev Niaga Internet; Tangerang Selatan; On-site; IDR 300,000,000 - 540,000,000; Full time

Job summary

PT Indodev Niaga Internet seeks a Senior Digital & Web Specialist to lead our digital presence, optimize websites, and drive SEO and analytics. You will manage and scale digital campaigns, lead generation, and performance marketing across multiple platforms while collaborating with Marketing and other teams.

The role demands strong experience in SaaS/B2B digital marketing, hands-on PPC, SEO, analytics, and WordPress management, with excellent English communication and ownership mindset.

Qualifications

• Minimum 3 years of Digital Marketing experience, preferably in SaaS, technology, or B2B/enterprise solutions.
• Strong hands-on experience in B2B lead generation and performance marketing, including Google Ads, LinkedIn Ads, Meta Ads, SEO, analytics/tracking, and website/landing-page optimization.
• Strong analytical skills with experience in CPL, lead quality, MQL conversion, Sales pipeline, conversion rate, and ROI/ROAS.
• Hands-on experience with GA4, GTM, Google Search Console, WordPress, and website troubleshooting.
• Good understanding of website hosting, server performance, security, and malware issues.
• Able to work independently, take ownership of Digital & Web tasks, guide a junior team member, and collaborate well across teams.

Responsibilities

• Own B2B digital and performance marketing across Google Ads, LinkedIn Ads, Meta Ads, SEO, website, and landing pages to generate qualified leads and support Sales pipeline.
• Manage and optimize paid campaigns, including budget, targeting, CPL, conversion rate, lead quality, and MQL.
• Manage digital analytics and tracking using GA4, GTM, GSC, and UTM/conversion tracking, including reporting up to pipeline and ROI/ROAS.
• Manage website backend access and technical maintenance, including FTP/FileZilla, and coordinate with IT/DevSecOps for hosting, server, malware, security, and access issues.
• Own SEO, technical SEO, backlinks, website health, AI visibility, and conversion optimization.
• Guide the junior Web & Digital team member while staying hands-on, and work closely with the Marketing team and other departments.

Skills

Web management

Digital marketing

SEO

Analytics

Lead generation

Paid campaigns

Google Ads

LinkedIn Ads

Meta Ads

WordPress

GA4

Tools

GA4

GTM

Google Search Console

WordPress

FTP/FileZilla

Job description

We are looking for a Senior Digital & Web Specialist to lead and grow our digital presence. You will be responsible for managing and optimizing our websites, SEO, user experience, social media, digital campaigns, and website performance.

The ideal candidate has strong experience in web management, digital marketing, SEO, and analytics, along with excellent communication and project management skills. Good English communication skills, both written and spoken, are required.

Key Responsibilities

• Own B2B digital and performance marketing across Google Ads, LinkedIn Ads, Meta Ads, SEO, website, and landing pages to generate qualified leads and support Sales pipeline.
• Manage and optimize paid campaigns, including budget, targeting, CPL, conversion rate, lead quality, and MQL.
• Manage digital analytics and tracking using GA4, GTM, GSC, and UTM/conversion tracking, including reporting up to pipeline and ROI/ROAS.
• Manage website backend access and technical maintenance, including FTP/FileZilla, and coordinate with IT/DevSecOps for hosting, server, malware, security, and access issues.
• Own SEO, technical SEO, backlinks, website health, AI visibility, and conversion optimization.
• Guide the junior Web & Digital team member while staying hands-on, and work closely with the Marketing team and other departments.

Requirements

• Minimum 3 years of Digital Marketing experience, preferably in SaaS, technology, or B2B/enterprise solutions.
• Strong hands-on experience in B2B lead generation and performance marketing, including Google Ads, LinkedIn Ads, Meta Ads, SEO, analytics/tracking, and website/landing-page optimization.
• Strong analytical skills with experience in CPL, lead quality, MQL conversion, Sales pipeline, conversion rate, and ROI/ROAS.
• Hands-on experience with GA4, GTM, Google Search Console, WordPress, and website troubleshooting.
• Good understanding of website hosting, server performance, security, and malware issues.
• Able to work independently, take ownership of Digital & Web tasks, guide a junior team member, and collaborate well across teams.

About DataOn

DataOn, leading South-East Asian Human Resource Information System Provider, operating out of South Tangerang, Indonesia and has been operating since 1999 and obtained ISO 9001: 2015 certification audited by llyods International, and the security of our applications complies with OWASP standards. In addition, DataOn also won from SWA Magazine 2020 award for HR Technology Partner.

Unleash your potential and seize your future with DataOn Corp!