Senior Technical Ads Specialist & Automation Manager

Alist Distribution; Surabaya ꦱꦸꦫꦧꦪ; Hybrid; IDR 1,095,090,000 - 2,007,666,000; Full time

Job summary

Alist Distribution is seeking a Senior Technical Ads Specialist & Automation Manager to lead Meta Ads, Google Ads, and end-to-end email marketing automation for the USA and international markets. This role emphasizes data, tracking infrastructure, server-side attribution, and automated email flows.

The position allows Remote, Hybrid or On-Site arrangements and requires hands-on expertise without training. You will manage integrations between Shopify, ads platforms, and analytics tools to

Qualifications

• Min 4 years hands-on experience managing Meta Ads and Google Ads with proven scaling.
• Advanced skills in GTM, Meta CAPI (server-side), GA4, conversion tracking, and Shopify pixel integrations.
• Email automation proficiency in Klaviyo and/or GoHighLevel.
• Analytical and data-driven with ability to read full funnel data and resolve attribution discrepancies.
• Independent work style with ability to deliver from Day 1 and communicate effectively.

Responsibilities

• Paid Ads Management (Meta & Google Ads): Launch, manage, and optimize scalable campaigns for international markets.
• Technical Tracking, CAPI & Attribution: Audit and maintain Shopify-Meta/GAds integrations; set up 100% data accuracy.
• Data Analytics & Scaling: Monitor ROAS, CPA, CTR, CAC, LTV; make data-driven decisions to scale winners.
• Report generation: Prepare clear performance reports regularly.

Skills

Data-driven mindset

Independent worker

Fluent English communication

Analytical thinking

Tools

Google Tag Manager

Meta Conversions API

GA4

Shopify Pixel

Klaviyo

GoHighLevel

Job description

Senior Technical Ads Specialist & Automation Manager

WE ARE HIRING: Senior Technical Ads Specialist & Automation Manager

(Meta Ads, Google Ads & Email Automation)

Alist Distribution is looking for an experienced Senior Technical Ads Specialist & Automation Manager to lead, manage, and scale our Meta Ads, Google Ads, and end-to-end Email Marketing Automation campaigns for our global e-commerce operations (USA & International Market).

This position is available for Remote, Hybrid or ON-SITE (Full-time in Office).

IMPORTANT: This role focuses 100% on data, technical tracking infrastructure, server-side attribution, and automated email flow architecture. We are NOT looking for a content creator or social media manager. Candidates must be fully prepared to handle ad management, tracking setup, and email automation end-to-end, ready to deliver results immediately (no training needed).

Company & Market Profile

Website Platform: Shopify

Target Audience: USA & International Market

Work Location: Remote (with Google Meet screen-sharing protocol) or On Site (Office)

Key Responsibilities :

1. Paid Ads Management (Meta & Google Ads)

Launch, manage, and optimize scalable Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping/PMax, Display) campaigns end-to-end.

Conduct data-driven audience research, keyword targeting, and ad structure testing tailored to the international market.

Scale profitable campaigns aggressively while optimizing CPA and maximizing ROAS.

2. Technical Tracking, CAPI & Attribution (Core Focus)

Manage, audit, and maintain seamless integrations between Shopify, Meta Ads Manager, and Google Ads.

Set up and troubleshoot Meta Conversions API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), and tracking pixels to ensure 100% data accuracy.

Master server-side tracking, event deduplication, and bypass attribution loss (such as iOS App Tracking Transparency updates).

Architect and execute advanced automated email flows from scratch (e.g., Welcome Series, Abandoned Cart/Checkout, Win-Back, Post-Purchase, VIP Nurturing).

Set up custom triggers, filters, and dynamic customer segmentations to drive high LTV and retention.

Monitor email deliverability, open rates, CTR, and revenue generated per email campaign/flow.

4. Data Analytics & Scaling

Monitor daily performance metrics (ROAS, CPA, CTR, Conversion Rate, CAC, LTV) across Shopify and ad dashboards.

Make fast, data-backed decisions to scale winning campaigns and eliminate underperforming assets.

Prepare clear, data-driven performance reports on a regular basis.

Job Requirements :

- Experience: Minimum 4 years of hands-on experience managing Meta Ads and Google Ads independently with proven scaling track records.

- Technical Mastery: Advanced skills in Google Tag Manager (GTM), Meta CAPI (server-side), GA4, conversion tracking, and Shopify pixel integrations.

- Email Automation Expertise: Proven experience building complex marketing flows and logic in Klaviyo and/or GoHighLevel.

- Analytical & Data Driven: Ability to read full funnel data, analyze metrics, and resolve technical attribution discrepancies.

- Independence: Strong ability to execute tasks and troubleshoot issues independently without supervision or initial training (ready to deliver from Day 1).

- Remote Protocol: If working REMOTELY, candidates must agree to share their screen via Google Meet during working hours. (An ON-SITE option is also available).

- Communication & Availability: Disciplined, communicative, highly responsible, and willing to respond outside regular office hours when urgent business/campaign needs arise.

- Language: Fluent in written and spoken English.

- Background Check: Must provide references/contact details from previous employers/clients.

Bonus Point: Experience in e-commerce, fashion, or luxury brands targeting global/US consumers.