Strategic Communications Specialist

Bukalapak; Indonesia; On-site; IDR 220,000,000 - 360,000,000; Full time

Job summary

Bukalapak, a leading Indonesian technology company, is seeking a Public Relations professional to drive media strategy, manage journalist relationships, and craft compelling communications. You will create press materials, coordinate events, and oversee agencies to ensure timely, on-budget delivery while protecting brand reputation.

The role requires 3–5 years in PR/communications, strong storytelling, and excellent relationship-building skills to influence media coverage and brand positioning

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Media Studies, or a related field.
• Minimum 3-5 years of relevant experience in Public Relations, Media Relations, Corporate Communications, or related roles.
• Strong knowledge and experience in media relations, brand positioning, and corporate storytelling.
• Strong ability to build and maintain relationships with journalists, influencers, media outlets, and key stakeholders.
• Experience in developing and executing media strategies to support brand awareness and communication objectives.
• Proficient in creating press releases, media kits, corporate communications materials, and key messaging.
• Experience in monitoring media coverage and public sentiment, with the ability to support reputation and crisis management.
• Experience in organizing press events, media briefings, interviews, and other media engagement activities.
• Strong communication, writing, and storytelling skills with high attention to detail.
• Strong collaboration and stakeholder management skills, with the ability to work effectively with internal teams and external agencies.
• Ability to stay updated on industry trends, media landscape developments, and competitor activities.

Responsibilities

• Develop and execute media strategies to enhance brand awareness and ensure alignment with overall communication goals.
• Manage media relations by building and maintaining strong relationships with journalists, influencers, and key stakeholders to secure positive press coverage.
• Create, edit, and distribute press releases, media kits, and corporate communication materials to effectively convey key messages.
• Manage external PR and media-buying agencies, ensuring projects are delivered on time, within budget, and in accordance with agreed SLAs.
• Collaborate with internal tribes and functional teams to ensure timely execution of communication requests and consistent messaging across communication channels.
• Monitor media coverage and public sentiment, providing insights to strengthen brand reputation and communication strategies.
• Support brand reputation and crisis management by monitoring potential issues and coordinating timely responses to media or public concerns.
• Plan and coordinate press events, interviews, and media briefings to maximize exposure and engagement.
• Stay updated on industry trends, media landscape shifts, and competitor activities to refine communication strategies and enhance brand positioning.

Skills

Media relations

Brand positioning

Corporate storytelling

Relationship building

Press release writing

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Media Studies, or related field

Job description

Bukalapak is a leading Indonesian technology company dedicated to empowering small and medium-sized enterprises (SMEs). We are committed to creating a fair economy for everyone, driving innovation, and contributing to the growth of society. At Bukalapak, you'll be part of a dynamic and passionate team making a real impact.

Job Responsibilities:

• Develop and execute media strategies to enhance brand awareness and ensure alignment with overall communication goals.
• Manage media relations by building and maintaining strong relationships with journalists, influencers, and key stakeholders to secure positive press coverage.
• Create, edit, and distribute press releases, media kits, and corporate communication materials to effectively convey key messages.
• Manage external PR and media-buying agencies, ensuring projects are delivered on time, within budget, and in accordance with agreed SLAs.
• Collaborate with internal tribes and functional teams to ensure timely execution of communication requests and consistent messaging across communication channels.
• Monitor media coverage and public sentiment, providing insights to strengthen brand reputation and communication strategies.
• Support brand reputation and crisis management by monitoring potential issues and coordinating timely responses to media or public concerns.
• Plan and coordinate press events, interviews, and media briefings to maximize exposure and engagement.
• Stay updated on industry trends, media landscape shifts, and competitor activities to refine communication strategies and enhance brand positioning.

Job Requirements:

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Media Studies, or a related field.
• Minimum 3-5 years of relevant experience in Public Relations, Media Relations, Corporate Communications, or related roles.
• Strong knowledge and experience in media relations, brand positioning, and corporate storytelling.
• Strong ability to build and maintain relationships with journalists, influencers, media outlets, and key stakeholders.
• Experience in developing and executing media strategies to support brand awareness and communication objectives.
• Proficient in creating press releases, media kits, corporate communications materials, and key messaging.
• Experience in monitoring media coverage and public sentiment, with the ability to support reputation and crisis management.
• Experience in organizing press events, media briefings, interviews, and other media engagement activities.
• Strong communication, writing, and storytelling skills with high attention to detail.
• Strong collaboration and stakeholder management skills, with the ability to work effectively with internal teams and external agencies.
• Ability to stay updated on industry trends, media landscape developments, and competitor activities.

Bukalapak is an Equal Opportunity Employer

Bukalapak is committed to creating a diverse and inclusive workplace. We encourage all qualified individuals to apply regardless of race, religion, gender, or disability.