Senior PR Manager - SEA

Binance; Jakarta Pusat; À distance; IDR 2 177 463 000 - 3 266 195 000; Plein temps

Avantages offerts par ce poste

Work-from-home arrangement

Résumé du poste

Binance is seeking a Senior PR Manager to lead public relations strategy across Southeast Asia, shaping Binance’s public narrative and managing media relations. The role requires navigating regulatory sensitivities and risk-aware communications, with a track record in finance/fintech or regulated industries.

The ideal candidate has 8–12+ years in PR, strong SEA multi-market experience, excellent storytelling, and stakeholder management skills, with fluency in English and the ability to advise

Qualifications

• 8–12+ years of experience in public relations, communications, or corporate affairs.
• Strong background in financial services, fintech, technology, crypto, or regulated industries.
• Direct, hands-on experience managing multi-market or regional PR strategies in Southeast Asia.
• Excellent media instincts with strong storytelling and message framing skills.

Responsabilités

• Develop and lead a regional PR strategy for Southeast Asia aligned with Binance’s global positioning.
• Build and maintain relationships with top-tier media across the region for high-quality coverage.
• Coordinate with Legal, Compliance, and Policy to ensure compliant external communications.
• Lead product launches, partnerships, and regional campaigns with localized messaging.
• Manage local PR agencies, brief stakeholders, and align with Global Comms teams.
• Provide senior-level counsel on media strategy and public positioning.

Connaissances

Media instincts

Storytelling

Regulatory awareness

Stakeholder management

Cross-cultural communication

Spokesperson advisory

Fluency in English

Description du poste

n Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.Binance is seeking a Senior PR Manager to lead and execute public relations strategy across Southeast Asia.This role is responsible for shaping Binance’s public narrative, managing media relationships, navigating regulatory sensitivities, and ensuring consistent, credible communications.The ideal candidate is a seasoned PR leader with strong regional media networks, experience in regulated industries (finance, fintech, tech), and the ability to balance proactive storytelling with risk-aware communications.

Responsibilities

• Regional PR Strategy & Leadership:Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and regional considerations.Prioritize SEA, ensuring deeper media engagement, stronger visibility, and sustained brand credibility.Adapt messaging and approach where appropriate, focusing on compliance-safe communications and reputation management.
• Media Relations & Thought Leadership:Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region.Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories.Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation‑aware growth.
• Regulatory‑Sensitive Communications:Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate.Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner.Act as a key communications partner during issues management or crisis scenarios.
• Campaigns, Launches & Corporate Announcements:Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.Ensure announcements are localized where appropriate while maintaining a consistent regional narrative.Coordinate with global PR teams to align timing, messaging, and spokesperson strategy.
• Agency & Stakeholder Management:Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes.Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams.Provide senior-level counsel to internal stakeholders on media strategy and public positioning.
• Measurement & Reporting:Track and analyze PR performance using key metrics (share of voice, sentiment, message pull‑through, tier‑1 coverage).Deliver clear monthly and quarterly reports with insights, risks, and recommendations.Continuously refine strategy based on data, market feedback, and regulatory context.

Requirements

• Experience & Background:8–12+ years of experience in public relations, communications, or corporate affairs.Strong background in financial services, fintech, technology, crypto, or regulated industries.Direct, hands‑on experience managing multi‑market or regional PR strategies in Southeast Asia.
• Skills & Competencies:Excellent media instincts with strong storytelling and message framing skills.High level of regulatory awareness and risk sensitivity.Ability to operate strategically while remaining execution-focused.Strong stakeholder management and cross‑cultural communication skills.Confident advisor to senior leaders and spokespersons.Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

What Success Looks Like

Binance is viewed as a credible, responsible, and authoritative voice in Southeast Asia. Clear, consistent, and compliant communications across Southeast Asia. Strong media relationships that translate into sustained, high-quality coverage. Effective navigation of regulatory sensitivities with minimal reputational risk.

Why Binance Shape the future with the world’s leading blockchain ecosystem Collaborate with world‑class talent in a user‑centric global organization with a flat structure Tackle unique, fast‑paced projects with autonomy in an innovative environment Thrive in a results‑driven workplace with opportunities for career growth and continuous learning Competitive salary and company benefits Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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