Senior Marketing Manager (NUANU)

Nuanu Real Estate; Provinsi Bali; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Nuanu Real Estate in Bali is seeking a Senior Marketing Manager to lead the marketing function end-to-end. You will set team goals and KPIs, manage the budget, and oversee hiring, development, and performance for a multidisciplinary team.

The ideal candidate combines strong commercial acumen with hands-on marketing execution, translating activity into bookings, leads, and memberships, and guiding the marketing tech stack, analytics, and campaigns.

Qualifications

• Background in technology or high-growth, digital-first environment.
• Experience integrating AI tools into marketing workflows.
• Strong analytical and data-driven approach to marketing with measurable impact.
• Proven track record converting marketing activity into revenue (bookings/ leads).
• Experience managing a multidisciplinary team across content, production, and operations.
• Experience owning budget, hiring, and performance management.

Responsibilities

• Lead the marketing function end-to-end; set team goals, KPIs and quarterly targets.
• Directly manage the Social Media Manager, production team, and operations.
• Own the marketing budget and report on spend efficiency and ROI.
• Translate marketing activity into measurable business outcomes (bookings, tickets, leads, memberships).
• Manage marketing tech stack, analytics, automation, and campaign management tools.
• Lead ongoing marketing campaigns and performance reporting to leadership.
• Coordinate with Brand & Communication to align external campaigns with brand guidelines.

Skills

Marketing analytics

Team leadership

Budget management

Multidisciplinary team management

Bilingual (Bali)

Education

Bachelor's degree in Marketing

Tools

Marketing automation

Analytics tools

AI in marketing

Job description

44-hectare creative city that embodies a commitment to harmonious living. Designed as an integrated ecosystem, the city features dedicated spaces for education, art & culture, wellness, entertainment, and nature-inspired living, envisioning a future where these elements seamlessly intertwine.

The Role

Nuanu is seeking a Senior Marketing Manager to lead the marketing function end-to-end. This role is responsible for setting team goals and KPIs, managing the marketing budget, and overseeing hiring, development, and performance management for a multidisciplinary team. The ideal candidate combines strong commercial acumen with hands-on marketing execution.

Key Responsibilities

• Team Leadership — define goals, KPIs, and quarterly targets for the marketing team; oversee hiring, performance management, and team development
• Team Management — directly manage the Social Media Manager, the production team (video, photography, graphic design), and the operations function (Project Manager, Project Assistant)
• Budget & Performance — own the marketing budget and report on spend efficiency and return on investment
• Revenue Impact — translate marketing activity — social reach, content performance, event engagement — into measurable business outcomes such as bookings, ticket sales, leads, and memberships
• Marketing Technology — manage the marketing and AI technology stack, including analytics, automation, and campaign management tools
• Performance Marketing — lead ongoing marketing campaigns and measurement, with regular performance reporting to leadership
• Brand Coordination — work with the Brand & Communication team to ensure major external-facing campaigns align with brand guidelines

Qualifications

• Background in technology or a high-growth, digital-first environment, with strong proficiency in marketing and analytics tools
• Demonstrated experience integrating AI tools into marketing workflows
• Strong analytical and data-driven approach to marketing, with a focus on measurable business impact
• Proven track record of converting marketing activity into revenue — bookings, sales, leads, or membership growth
• Experience managing a multidisciplinary team across content, production, and operations
• Experience owning budget, hiring, and performance management responsibilities
• Preferred: experience in hospitality, real estate, events, or lifestyle and creative industries; ability to work in a bilingual, Bali-based environment