Senior Data & Audience Strategy Partner

Wppmedia; Jakarta Pusat; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

WPP Media seeks a senior professional to drive audience strategy and data planning across sub-brands, leveraging 1P, 2P, and 3P data for strategic thinking and content development. You will brief teams on messaging requirements, deploy audiences, and monitor performance across channels, collaborating with CDP platforms and data partners to optimize media investments.

Ideal candidates bring 5–8 years in audience/data strategy, deep knowledge of data technologies, and a proven ability to translate

Qualifications

• 5 to 8 years of experience in audience and data strategy within marketing and/or media.
• Hands-on experience with third-party audience research tools and platform audience setup.
• In-depth knowledge of digital data technologies and partners, including first/third-party data, data lakes, data clean rooms, identity solutions, CDP, CRM.
• Proven experience in advanced audience analytics, segmentation, and targeting to drive measurable campaign performance.
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to think strategically and execute effectively.

Responsibilities

• Develop audience insights, audience size, and audience segmentation to support growth strategies.
• Keep clients informed about industry trends and changes affecting audience strategies.
• Identify data gaps and requirements to enhance client deliverables.
• Leverage WM, GroupM, WPP partners, and data-driven capabilities to uncover opportunities for growth and pilot testing.
• Evaluate and select relevant data sources and technology partners (identity, CRM, CDP, data-driven solutions).
• Build and activate audiences across various platforms.
• Develop a test-and-learn agenda with planning, investment, and activation teams.
• Monitor campaign performance data to generate insights and optimizations.
• Work cross-functionally with creative, activation, and analytics teams.

Skills

Audience strategy

Data analytics

Strategic thinking

Cross-functional collaboration

Ownership

Education

Bachelor's degree in Marketing or related field

Tools

CDP

CRM

Data lakes

Data clean rooms

Identity solutions

Job description

WPP Media seeks a senior professional to drive audience strategy and data planning across sub-brands, leveraging 1P, 2P, and 3P data for strategic thinking and content development. You will brief teams on messaging requirements, deploy audiences, and monitor performance across channels, collaborating with CDP platforms and data partners to optimize media investments.

Ideal candidates bring 5–8 years in audience/data strategy, deep knowledge of data technologies, and a proven ability to translate