Strategic Media Planning Executive

Wppmedia; Jakarta Pusat; On-site; IDR 60,000,000 - 90,000,000; Full time

Job summary

WPP Media is seeking a Media Planning Executive to analyze data, think creatively, and develop strategies ensuring campaigns reach the right audience efficiently. You will translate insights into actionable media plans and collaborate with a large, dynamic team.

You will manage campaign launches, QA media plans, and present performance commentary while maintaining reporting quality and deadlines. Strong analytical and communication skills are essential.

Qualifications

• At least 1 year of experience in digital media or advertising.
• Working knowledge of search, social, display, video, and programmatic media buying.
• Experience with media research tools (Comscore, GWI, TGI, YouGov, Keyword Planner).
• Expertise with Google Suite – Slides, Sheets, Docs, and LookerStudio.
• Strong organizational skills with the ability to prioritize and multitask.
• Proven problem-solving skills and ability to think outside the box.
• Ability to work independently and collaboratively in a team.
• Detail-oriented and deadline-driven with strong reasoning.
• Proficient in handling and analyzing large datasets, with visualizations.

Responsibilities

• Audience research in syndicated and first-party data sources.
• Creative spec management.
• Support in creating tactical presentations and actual media plans.
• Oversee the successful launch of campaigns using the Launch Tracker.
• QA of media plan setup conducted by Activation team members.
• Collate/draft commentary on media performance and conduct first review on quality.
• Adhere to team quality standards for reporting templates and delivery.
• Keep track of campaign performance and targets (monthly) across all channels.
• Flag needs for intervention and contribute ideas for experiments.
• Contribute content to campaign wrap-up presentations.

Skills

Audience research

Media planning

Data analysis

Google Suite

Looker Studio

PowerPoint

Excel

Team collaboration

Deadline-driven

Communication

Tools

Comscore

GWI

TGI

YouGov

Keyword Planner

Looker Studio

PowerPoint

Excel

Job description

WPP Media is seeking a Media Planning Executive to analyze data, think creatively, and develop strategies ensuring campaigns reach the right audience efficiently. You will translate insights into actionable media plans and collaborate with a large, dynamic team.

You will manage campaign launches, QA media plans, and present performance commentary while maintaining reporting quality and deadlines. Strong analytical and communication skills are essential.