Senior Copywriter

Evolene Group; Tangerang; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

Evolene is seeking a content strategist in Tangerang, Indonesia to develop and execute content strategies across Instagram, TikTok, and YouTube Shorts. You’ll create engaging concepts and storytelling aligned with our brand identity, and write copy that strengthens our voice.

You will plan content, briefs, and decks; monitor trends, analyze performance, and translate data into improvements. Collaborate with Creative and Marketing teams, leverage AI tools, and ensure our content reflects

Qualifications

• Experience in Social Media, Content, Creative, Brand, or related role.
• Strong understanding of Instagram, TikTok, and YouTube Shorts.
• Strong copywriting and storytelling skills.
• Able to develop structured content plans and creative briefs.
• Strong understanding of brand identity, tone of voice, and content consistency.
• Able to analyze content performance and use data to improve content strategy.
• Familiar with AI tools for content creation and productivity.
• Strategic, proactive, structured, and able to work independently.
• Strong attention to detail and good creative judgment.
• Passionate about fitness, sports, supplements, health, or performance culture is a plus.

Responsibilities

• Develop and execute content strategies for Instagram, TikTok, and YouTube Shorts.
• Create engaging content ideas, concepts, and storytelling aligned with Evolene’s brand identity.
• Develop content plans, creative briefs, reports, and strategy decks.
• Write compelling copy and captions that strengthen brand communication.
• Monitor social media trends and adapt relevant trends while maintaining the brand’s character.
• Analyze content performance and translate data into actionable improvements.
• Collaborate with Creative, Marketing, and other relevant teams to execute content initiatives.
• Utilize AI tools to improve content ideation, execution, and workflow efficiency.
• Ensure content consistently reflects Evolene’s tone, identity, and positioning.

Skills

Social media strategy

Copywriting

Brand identity

Content planning

AI content tools

Independent work

Job description

• Develop and execute content strategies for Instagram, TikTok, and YouTube Shorts.
• Create engaging content ideas, concepts, and storytelling aligned with Evolene’s brand identity.
• Develop content plans, creative briefs, reports, and strategy decks.
• Write compelling copy and captions that strengthen brand communication.
• Monitor social media trends and adapt relevant trends while maintaining the brand’s character.
• Analyze content performance and translate data into actionable improvements.
• Collaborate with Creative, Marketing, and other relevant teams to execute content initiatives.
• Utilize AI tools to improve content ideation, execution, and workflow efficiency.
• Ensure content consistently reflects Evolene’s tone, identity, and positioning.

Requirements

• Experience in Social Media, Content, Creative, Brand, or a related role.
• Strong understanding of Instagram, TikTok, and YouTube Shorts.
• Strong copywriting and storytelling skills.
• Able to develop structured content plans and creative briefs.
• Strong understanding of brand identity, tone of voice, and content consistency.
• Able to analyze content performance and use data to improve content strategy.
• Familiar with AI tools for content creation and productivity.
• Strategic, proactive, structured, and able to work independently.
• Strong attention to detail and good creative judgment.
• Passionate about fitness, sports, supplements, health, or performance culture is a plus.

Fitness

Location

Tangerang, Indonesia

Company Size

Culture

Respectful

Everyone should be treated with courtesy and professionalism

We strive to constantly pursue innovation of our products and services

Here, we work together to make the dream work